Is one hair color dye tube enough for long/thick hair? Will this hair color lighten already colored hair?

Our liquid-creme formula will go a long way but even saturation is key to rich, uniform results. For thick or very long hair we recommend 2 hair color dye tubes to ensure proper application. Our hair color cannot lighten previously colored hair.

My grays are stubborn, will this product cover them?

Stubborn grays are no match for our naturally derived formulas! We suggest adding a N(neutral) to your formula for added coverage. For example, if you are 7WB, get both the 7WB and 7N hair color kits. Combine half of each tube & one 2 Oz developer.

How long does the color last? What kind of shampoo and conditioner should I use?

Our permanent hair color is fade proof for up to 8 weeks! Using a color safe shampoo and conditioner like our Color Care Shampoo and Conditioner collection will help prevent fade out for up to 8 weeks.

What comes with the hair color dye? (Tube Only)

This item is for the hair color dye tube ONLY. To start coloring at home you need to purchase the 2 Fl Oz developer and hair coloring accessorries SEPERATELY.

Should I wash my hair before coloring?

There is no need to wash your hair prior to coloring unless you have heavy product in your hair. If you do have a lot of product in your hair, we suggest washing out the product and drying hair completely before coloring.

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Description

🌈 Unlock your boldest violet yet—naturally vibrant, professionally perfected.

100 GRAY COVERAGE - Say goodbye to stubborn grays with full coverage that blends seamlessly for a flawless finish.
VIBRANT LONG LASTING COLOR - Enjoy intense violet hues that stay radiant for up to 8 weeks, keeping your look fresh and bold.
SALON QUALITY RESULTS AT HOME - Achieve a silky, smooth, and luminous finish that feels like you’ve already conditioned your hair.
CLEAN VEGAN FRIENDLY INGREDIENTS - Free from sulfates, parabens, harsh salts, and gluten—perfect for the conscious professional.
NOURISHING TRIPLE PLANT MILK FORMULA - Infused with Coconut, Tahitian Palm, and Orchid Milk to deeply condition and soften hair while coloring.

Better Natured Permanent 4VV Medium Intense Violet Hair Color Dye delivers rich, long-lasting violet color with 100% gray coverage. Formulated with a nourishing triple plant-milk blend and free from sulfates, parabens, and gluten, this vegan-friendly dye conditions hair deeply while providing salon-quality results that last up to 8 weeks.

Common Questions

Are the products genuine and authentic?+

Yes, all products are sourced directly from authorized retailers in the US, UK, UAE and India. We maintain strict quality control processes and verify each product before shipping. All items come with applicable manufacturer warranties and are covered by our standard return policy.

How long does delivery take and is it reliable?+

Delivery times vary by destination country, typically ranging from 3-9 business days. Each order is fully trackable through our system. We handle all customs clearance and use reliable courier partners for last-mile delivery. You'll receive regular updates about your order status via email and our app.

What is Desertcart? Is it safe to order from?+

Desertcart is an international e-commerce platform operating since 2014. We securely process thousands of orders globally each day. Every product goes through our quality verification process before delivery, and we provide end-to-end order tracking, 24/7 customer support, and a comprehensive returns policy to ensure a safe shopping experience.

How is product pricing calculated?+

Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.