Sugarflair Pastel Food Colouring Paste Sage 25g - Concentrated Paste Food Dye for Cake Decorating, Fondant, Buttercream, Cake Batter and More - Vegan, Kosher, Bake-Stable

I used this Bluebell food colouring paste for decorating cupcakes, and the colour turned out beautifully soft and pastel. Because it’s highly concentrated, I only needed a tiny amount to achieve the shade I wanted, which makes the jar last a long time. The texture blends smoothly into icing and fondant without changing the consistency, and the finish looks professional with a delicate, elegant touch. I love that it gives me control over the intensity — from the lightest hint of blue to a richer pastel tone. It’s perfect for themed cakes, baby showers, or any occasion where a gentle pop of colour makes all the difference

This pink colouring is fabulous . Just a small amount needed . With a perfect result immediately I think it looked great for the buttercream on my daughter’s birthday cake

Brown colour needed. Worked well.

Excellent value, I've bought several of these to build the collection up, I found this brand to be very good quality it doesn't seem to need very much to colour the buttercream, I've tried others but these seem the best and so many variations of colours. I would recommend them.

Very effective only need a small amount The consistency is a gel almost it’s very easy to use in buttercream and fondant icing No taste very good colour

lovely not used it looking forward to using thought it was value for money

Nice shade of pink. Mixed well into icing. Overall pleased with purchase

The colour does not match.