U. OkonkwoLuxury Fashion Branding: Trends, Tactics, Techniques

If you are into marketing and fashion this is the book for you, a must have!!!

worth a read especially if you are in the business of luxury fashion

Uché Okonkwo's book, Luxury Fashion Branding has been a reference for me and my colleagues since I discovered it two years ago. I have just read it again and still find it very well researched, in-depth and relevant for both fashion and other areas of luxury. It is also a pleasant read, with all the colour pictures etc. I have since had the opportunity to meet the author and I must say that she is one to admire. Thank you Uché for this book and I hope there will be more books from you on luxury in the future. We're waiting....

A fantastic book for anyone who loves the luxury fashion industry. I read it so fast cause it is sooo well written and easy to understand and I absolutely enjoyed it.Thanks Uche, you have made me a lot wiser.Morning-Star

this book is just what d luxury fashion industry has been lacking;it provides an indepth eye opener about the grip and effects of brand names over its consumers.if only it will be possible for every single consumer out there to get their hands on this book,i'm positive they all will come out the wiser.well done,Uche.

this book is a great book it is very informative. i have to say i really enjoyed reading it! My son ripped the jacket the first day it arrived which was pretty annoying. lol i had to wait a good three weeks to get mine because it was coming from england but i didnt mind. It was used but for all i could tell it might as well have been new.

j'ai acheter cet ouvrage dans le cadre de mon mémoire de fin d'études.Il est très très intéressant, les points de vue de l'auteur sont à la fois objectifs et subjectifs, sans jamais s'imposer.Je recommande cette ouvrage pour ceux qui s'intéressent à ce secteur !

J'ai le privilège de faire dédicacer ce magnifique ouvrage par l'auteur en personne. Merci Uche!

I truly enjoyed reading this informative book , it indeed did help me brand popular fashion ! Over all I enjoyed this book. I reccomend it to any beginners or anyone looking to learn on branding fashion!

FANTASTIC! Absolutely neccessary to anyone interested or involved in this industry!