L'Oreal Excellence Age Perfect 10.13 Very Light Ivory Blonde Hair Dye

Lovely subtle colour that covers grey well. Easy to apply and seems gentle enough on more mature hair. Okay the colour only lasts about 3 to 4 weeks before significant fading but that seems to apply to all over the counter hair dyes. Generally a good dye to use if you want a more subtle blonde that will cover greys and I find this better than many other brands I have used over the years. Only issue is that it is sometimes quite expensive

The colour was bright and true to tve packaging colour. It was easy to apply and completely covered my grey doing the roots first and then tbe length as per the instructions. The added conditioner was lovely, smelled nice and left my hair soft. Would recommend and buy again.

good colour - easy to apply, doesn't dry my hair out.

Love the colour

I was very nervous using this. I've grown my hair out to its natural white/grey/brown/blonde variegation over the last three years but it had become flyaway. I wanted to see if dye would 'weigh it down a little. I only left it on for 20 minutes and the colour is fab. It looks like £80 worth of highlights. I will leave it on for 30 minutes next time because my white hair hasn't taken as much as I'd like but it still looks natural because the white has taken a grey/blonde tone. It has definitely improved my hair condition and it looks thicker. I am a very happy customer.

I tried this dye as I wasn't able to get my usual hair colour & I am happy I did. The colour is really nice and natural. I have red hair & struggle to get a good end result, as I don't like using ash shades. This shade covered my hair evenly, keeping it looking natural without drying it out and 'greying / purple' ends.

I can recommend this hair colour. The end result is a very natural looking blonde colour, it's not very light, I think it's nice.

Sadly I am very light blonde with a few greys and this product for it being a 10.13shade does not lift and lighten. Actually darkened my roots. Leaves hair in lovely condition though. The shade is definitely darker than box photo so glad I didn’t for the 9 shade. 10.13 is also still quite a warm shade for it being ashy.