Madison Reed Radiant Hair Color Kit | 3.5NNN Darkest Brown (Ravenna Brown) for 100% Gray Hair Coverage | Salon Quality Permanent Hair Dye | PPD-Free & Ammonia-Free | (Packaging May Vary) 1 Pack

Great

Didn't work effectively for me....3 days later my white roots came back, same like the other brands I have been using, just that they re far much less expensive....

The Madison Reed Radiant Hair Color Kit in Pescara 2NNA delivers beautiful, deep black results. It provides full gray coverage without the harsh smell of ammonia, leaving my hair soft, shiny, and healthy-looking. The application is easy to follow, and the color lasts longer than many other brands I’ve tried. Highly recommend for anyone looking for a salon-quality color at home.

Great, great product, stop hesitating on it if you're on the fence. The box contains EVERYTHING you need. It has gloves, shampoo, conditioner barrier cream to protect skin discoloration, cleansing cloth. Seriously folks it's so worth it. OMG the color is gorgeous, I purchased the dark chocolate brown ( catania) love, love, love it. I'm a fan. No odor, doesn't irritate skin Madison Reed knocked it out of the park. I'll be back for more 👏👏👏👏

Product produces good results. Has some trouble covering grays/white hair, but that is indicated by manufacturer's warning, so that's on me. Color fades very well, looking natural as it wears and providing high and lowlights that help blend the variances. Have used 3x and will continue until I want a different color. Manufacturer uses way too much packaging, though--what a waste of cardboard and materials. They should also simplify their directions for quick review and label their main materials (mixers to color with) more clearly. I've been coloring my hair for a long time, and while I support the product as one of the better results, the manufacturer's communication and packaging needs an update. Doing so would reduce the cost somewhat, which is a little high for at-home materials.

Easy to use and true to color! Long lasting and doesn’t seem to fade as quickly as some others. Very pleased with the quality and ease of use. Packaged very well and finally gloves that fit! This company takes pride in their products!

Glad I can write this review and share my experiences with both the color and the company. Madison Reed is the only hair color I have found (yet!) that doesn't make my scalp itch tremendously (but it is not completely irritation-free). The company loudly touts their lack of chemicals and irritants in their product, but they omit such important things as FRAGRANCES, which they reluctantly acknowledge are in their hair color, if you question them. Still, I haven't found another brand (yet!) that covers my gray roots and has less irritation. Good color, but you pay a price for this product in several ways. You can't buy just the color, or the color and their developer, a la carte (I've tried, and they refused), you have to buy their whole "Kit," which includes things that I don't need, won't use, prefer my own choice of products, or am allergic to, ranging from plastic gloves and a "cap" to packets containing samples of their house-brand conditioner, shampoo, and cleansing wipe. That is their justification for charging $35.00 PLUS TAX FOR ONE SELF-APPLICATION "KIT." Also gotta pay for all that expensive advertising, marketing, unnecessary packaging, and patented formulas. I have to touch up my gray roots every three weeks, so that adds up. (Used to pay $9.99 for Wella professional products, until I developed sensitivity to them.) And that's the price you'll pay whether you buy the color online on their website, on Amazon, or at one of the few companies that sell it, such as Ulta or Walmart, or whether you go into one of their brick-and-mortar "Color Bars" and purchase it there. The only "discount" is a couple of dollars off if you subscribe and provide your credit card info and receive it automatically every couple of weeks, or buy multiple services and visits. BTW, if you live in a city that has a Color Bar, if you try calling the store's particular listed number, even though it may appear to be a local number with a local prefix, not an 800 toll-free number, YOU CAN'T GET THROUGH TO THE STORE, ONLY TO A CALL CENTER IN THE PHILIPPINES! And the agent there (if you can understand their English) can't/won't even transfer you to the store, even if you request them to do so. Also BTW, if you buy from the Madison Reed website or at their store, you have to go through hoops and divulge all sorts of private information, under the guise of them helping you find out which of their colors you need. You can't skip that step. And they won't take cash in their company stores, where they will apply their own color and just shampoo and rinse it out only, at these prices: "New Clients: $60 Roots or $92 All-Over Color (Mon–Wed)." They provide you a dryer to blow-dry your hair yourself! Otherwise, blowout is extra. So now when I have to buy a "kit," I go into a brick-and-mortar Ulta store (fortunately my city has several) that has the shade I need in stock-- be sure to check that ahead of time-- and purchase it there. It's unfortunate that there aren't other companies that can create a truly completely hypo-allergenic, fragrance-free, permanent hair dye product that doesn't irritate the scalp and also covers gray well. I'm sure there are a lot of us out there. Dermatologists I've gone to also sadly are clueless about this, for the most part. Hope someone reads this and does so and makes a lot of money! Are you listening, Jeff Bezos??!!