The Pink Beagle

I think a solid foundation is necessary before starting a global business. This book is a treasure for people who is in need of a solid foundation in the export market.India has grown in popularity as a source of imports in recent years. It is one of the top twenty exporting countries in the world and a global leader in a variety of products like coffee, tea, spices, and specific gemstones.The procedure has gotten much simpler and more accessible since liberalisation entered the Indian economy. But before starting any business, it is important to draw out a business plan and plan of action.Therefore as a God-sent-Angel, all of the specifics of the Export trade are explained by the author. By the time the book is finished, you will be ready to begin exporting.What I got from the book is that, your intellect and vision must be in tune to become a long-term player with grit and dedication in addition to the fact that your product must stand out in the marketplace. Something which is going well in the local markets may not have the potential to be exported abroad. We need to plan everything accordingly. We need to support and empower small exporters and business owners in order for them to have the courage and confidence they need to make a significant difference in the global markets.The book is written in the style of notes, points and instructions that must be understood and followed when exporting. The majority of it is written with reference to India. However, I believe that this book would be beneficial to everyone who is a beginner in the exports industry in general. Another speciality of this book I found out is that each chapter titles are very interesting and includes atleast one picture. Some of my favorite chapters were 'Do you have a Pink Beagle', 'Father of Pure Food' , 'DIRT is Good' , 'Women's Favorite Doctor' and 'Going Global with Buyology'.

With the rising competition, availability of substitutes and alternatives available at a cheaper cost ,it becomes very difficult for a business entity to deepen its roots in this competitive market and grow and prosper with time. For every business, the utmost priority is longevity of business and maximum profit. All these and other secondary benefits can be available only by providing 'Customer Satisfaction',because at the end of the day 'Customer is the King'. Covering all the facets required to bloom in the market where cut throat competition exists all we need to have is perseverance with an insightful and detailed study of the market. And nowadays we cannot confine the market at local,state or national level but now we need to satisfy international demands as well. This book is a complete package for all entrepreneurs , businessmen and business entities to grow ,prosper and bloom in the economy. A very well researched and detailed book with the simplest of language making it easily understandable by even a fresher. Loved the addition of pictures in the forms of tables and pie-charts,etc. to have a deeper and long lasting effect of all concepts explained and quoted extremely well. Great work by the author .

First of all, look at this cover! It is so pretty!!!The content inside is useful too. What I loved most about the book was that it does not use any difficult terminologies.The language was easy to read and the examples were totally practical ones and not the one off a textbook.I liked when the author mentioned Boston Tea Party, while he talks about the international business and investment, it was one of my favourite historical events.The author kept the book interesting almost though all the chapters. The lovable thing about this book is that it can be reread and there will be more meaning to it as one gets to know the marketing better and better.It is a very good book for those who don't have a marketing background amd looking a read for it.

Book review:🌸 To stand out in the market place , one need to have " The Pink Beagle". The book guides about whatever you offer in the global market should be unique and attractive enough that can draw the attention of your " avtar " and sustain you in the global market.🌸 Quotes from the book that inspire and motivate to lead a global market:" The secret of change is to focus all your energy, not on fighting the old, but on building the new"."The man who seeks to educate himself must first read and then travel in order to correct what he has learned"."There is no such thing as destiny. We ourselves shape our lives".🌸 The author guides about globalisation and glocalization. Both are entirely different. His explains how expanding into international markets has become one of the most necessary steps to get a global footprint. He has illustrated various examples of many companies who made a mark in global market by laying a unique idea like "Dirt is Good " compaign of Unilever .🌸 The author has well researched the different markets and the related stories of the great companies and the legendary business persons who changed the world. Reading about Starbucks in India or other countries and other relevant information was eye opening at times. This book provides a deep insight to how to export and win global markets.🌸 I loved reading this book immensely and would recommend this book to all.🌸Happy Reading!

It is a non fiction book. Mainly author focuses on globalization and localisation .Innovation, research , analayis of particular product.Strategies for planning, trouble facing issues, scenario planning .This book contains lot of examples and theories about analysis of marketing. How to promote the products, what is the process , how to advertise the product.The book contains 335 pages and its completely related to global business.One more thing I have liked in this book is explaining with tables and charts. It will help the reader to understand easily. This shows the author has done a great research reading it.Here author approach Is totally different . It is based in some case studies . It is perfect book for those who are looking for insights & information.As I read this book while traveling, it was amazing experience for me .I would definitely recommend this self help book to everyoneCover page is nice, title is opt and intriguing.Highly recommendedHappy reading