True Sons Dark Brown Hair Dye Foam for Men - Natural Look - Effortless, Multi-Use Dye Kit with Instant Color Booster Applicator, Ammonia-Free Formula, Simpler Hair Dye (3 Bottles, Dark Brown)

I'd looked off & on for years to find RED beard dye, to no avail.Very happy to have discovered True Sons. Now my mustache/beard is back to my original color.Easy to apply, lasts reasonably wrong. Expensive, though!

After researching various types of hair dyes for head and beard, I settled on this brand. With much excitement I opened the package, read the directions, and followed them to the letter (cleaning skin prior to application, applying enough foam to the area to ensure areas were covered). Waited the additional 5 minutes for the beard area (as the instructions say you may need the extra 5 minutes beyond the first time 10-15 for this area.) I watched as the foam turned dark brown, and started to disintegrate as my beard started appearing. As it started appearing, it was still gray - I figured, maybe it started from the root up? I’m no Brad Mondo, but usually the roots turn quicker as they are closest to the skin adding extra heat to the process. The timer went off, I rinsed my face and looked in the mirror and nothing changed. Nada. Not one single hair. Additionally, it took some extra time to get the dye off my skin (which at first made it look like I had MORE gray!) But once it was all off and wiped away - I reinspected and to my utter disappointment, again, nothing changed.I figured - ok, let’s try this again. Rinse and repeat. Again, to my utter disappointment, and 30 minutes of dye time combined - nothing. Still gray. Not even minor coverage. Same as it was (especially from my sideburns down where most of my coverage is.)I had hoped they would offer a money back guarantee, but alas - they do not.So folks, when you are debating buying this and you see some of those negative reviews and you think “It’ll work for me.” Let me reassure you, it won’t. Save your time and money and get just for men.

The directions clearly state shake well. Shake it some more before you use it. It's easy to apply for the head. I liked the booster which is included. The results, brown/black color. It's more black than brown. It's not a bad color, but I would have liked more brown in it.Tip #1: Use a color blocker before applying the color. This will stop facial/scap staining. Solution to a lot of issues.Tip #2: Beard guys get you a color application brush and mix the product in the bowl then apply a little at a time. (less stain problems). I mix mine 60 dye/40 booster.After washing, if you aren't applying a good brand of conditioner to lock in the color, you are not going to have lengthy results. I double condition, then apply a leave in conditioner after the first few days. Also helps hair look healthy and more natural.It's easy to follow directions. If you want Salon perfect coloring, go to a salon. For a touch up to reduce or remove gray, this product will get the job done.I read several of the lower grand reviews, and skill level and proper tools when applying hair color is critical for best results..

I am using True Sons for beard only (NOT HEAD HAIR). I am really happy how this product works for my beard. No side affects at all. Achieve a salt and pepper look on the darker side in 5 minutes top. The longer you leave over 5 minutes the darker it gets. Lasts several days without fading. The tube will last a couple of months because only use a dab or 2 with a small beard brush giving me great results. I believe most complaints are a result of the high cost and not the product itself.

I read the reviews thoroughly before deciding to purchase the product. Some reviews were 5 star and some were 1 star. I thought due to the wide gap, it would be a gamble, but thought I would try none the less. Well, it turned out to be a bust. I ordered the color black. I don't have tons of white to cover, maybe 20%.The small bottle seemed as though it was not completely full and when the foam come out it appeared somewhat oxidized already. Meaning, they say the foam is supposed to be white and later start to turn color - when I dispensed the foam it was already a brown color (oxidized).I generously applied the foam as directed, left on for 20 min and it basically washed right out. Could barely tell that I colored at all. White hair was showing through after treatment. There was a mild odor and the fumes from the product were burning my eyes. Felt like I needed to put on safety goggles as the product was setting. After I rinsed, my eyes were still burning some. Also smelled faint odor during the night. Next day was fine, albeit the product was basically gone after the second rinse/shower in the morning though.I would highly RECOMMEND AGAINST purchasing this product. There is no ability to return. Waste of money.