Biotera Ultra Color Care Sulfate-free 5-in-1 Cleansing Conditioner, 13.5-Ounce

I dye my hair blue and purple, and after the first time my stylist told me to try cleansing conditioner. She mentioned that I would still need to use shampoo occasionally, but to primarily use this. I went shopping and picked up this product. When I went back for a haircut 4 weeks later she couldn't believe how great my color looked. I was the first client to actually go through with using just a cleansing conditioner. I have not looked back, and only use shampoo when planning to change up my color. This product gets my hair clean, and has actually simplified my routine. The deep colors stay looking great on my hair, and my roots growing out is the only reason I get it redone every eight weeks.Note: I use very little product on my hair. Just this and wella oil when I blow dry. If you use a lot of product, you will probably need to use shampoo sometimes.

I love this product, my only complaint is that it may not condition my hair quite enough. It's hard for me to tell since I've been using It's A 10 since a botched highlighting job a few years ago, but lately it seems I need a few more sprays. Overall though great. I have long, light, fine blonde hair and I was using L'Oreal's EverPure in the gold bottle until they discontinued it. I tried their purple bottle but can't stand the smell. This product smells incredible, like a coconutty tropical beach, and it leaves your hair smelling that way for days. I apply about three pumps to my roots and massage it in for thirty seconds or so and then another three pumps to the rest of my hair and gently massage it in. Then I do the rest of my showering and a good five or so minutes later I rinse it out thoroughly, which is important, and it leaves your hair a bit squeaky instead of silky-hence my thoughts on not enough conditioning. But my hair is bright and shiny for three days before I need to wash again. I'll be buying it again.

I first purchased this product from a local beauty store in my area I noticed that my hair was nicely conditioned and color lasted amazingly long. This product that I purchased from Amazon the smell was not as strong and I noticed my color did not last I'm not sure if I truly got the original product the price ran the same as what I paid at my local Beauty Store Unfortunately they have discontinued this product. They have so-called upgraded which I do not find as the same quality as before

I have been using this product for 9 months now after I got tired of paying a rediculoua price for WEN. I wash my hair with just this conditioner and no shampoo about every due to my job making my hair all yucky after work. If i get the chance I dont wash it for about 3 to 4 days. When I started this conditioner my hair was damaged from dyeing it over and over and over since aug 2015. I use the conditioner twice in shower, scrub on the first and on the second I let it sit for a while. When I rinse my hair feels soft and smooth. I dont need to put any products in after the shower. It also helps me keep my color in longer!! Even if i wash everyday although the color fades a bit its still lasting.Over time my hair went from dry and brittle to shiny, smooth, soft, and strong.For my aunt, i wash her hair with this product too. She had even worse hair than me! Her hair would also fall out by the handfull. Once I started washing her hair with this her hair is growing faster and healthy again and she is loosing ao much less hair now. Her hair color is even more permanent than mine but I only wash her hair every week.I highly reccomend this product to people who care about their hair and dont want to use shampoo. With this you dont need it! I the price is great and I usually order a lot at a time so itll last me. One bottle lasts me and my aunt about 2 months.

It's not a replacement for the 'original' cleansing conditioner. After the first wash, which left my hair rough and tangled, my husband said "Oh, you're a blondie". This 'ultra color care' product had opened my hair's cuticle and washed out the color. My hair doesn't hang on to color very well, and Wen is the ONLY thing that I've found to keep my color where I need it--on my hair. I can shave my legs with it.

I used to purchase the shampoo at Sally Beauty Supply and while this shampoo works well with my hair the consistency of the product seems thinner much thinner than out of the bottles I bought from Sally Beauty Supply which leads me to wonder if it is authentic or not.

I've bought this product from a professional salon and it was amazing so when I saw this so cheap i jumped on it! Unfortunately it didn't feel the same or smell the same as the real stuff.. it was ok product but I'm 99% sure it's not what it says it is.

I love this, My hair is wavy and knots very quickly I can go from just brushed to a light fan breeze and it knots back up and 1 night if sleeping I can get mats, I can use this after my normal shampoo let sit for 10 mins, pick it out and blow dry and brush it right out and style I have medium length hair and use 4 pumps and 1 bottle goes for 3+ months bit I like to keep and extra bottle under my sink.