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Schwarzkopf Simply Color 4.68 Chocolate Cherry is a permanent hair dye designed for professionals and trendsetters seeking vibrant, natural-looking color without harsh chemicals. Free from ammonia, silicone, PPD, and PTD, this dermatologist-tested formula nourishes hair with botanical oat milk, soy protein, and argan oil while providing up to 100% gray coverage. Ideal for sensitive scalps, it ensures even, long-lasting color from root to tip with an easy at-home application.








| ASIN | B082LJLYJN |
| ASIN | B082LJLYJN |
| Best Sellers Rank | #284,829 in Beauty ( See Top 100 in Beauty ) #3,786 in Permanent Hair Color |
| Customer reviews | 4.0 4.0 out of 5 stars (672) |
| Date First Available | 15 January 2020 |
| Manufacturer | AmazonUs/DIAW7 |
| Manufacturer | AmazonUs/DIAW7 |
| Product Dimensions | 6.1 x 9.4 x 17.02 cm; 259 g |
| Product Dimensions | 6.1 x 9.4 x 17.02 cm; 259 g |
P**D
Indeed a good solution for anyone suffering from itchy scalp post touch up.
N**Y
This color is the closest to my natural color I can get. The instructions are so easy to follow, and everything is included in the kit. I've used this kit about six times now without any issues and only good results. I get compliments on my hair all the time. People can't even believe I really dye it.
J**N
I used to have the salon color my hair, but I developed a hair dye allergy and the itching was maddening and getting worse each time. The salon had no options for sensitive scalps and then COVID-19 reared its ugly head, so I had no choice but to start doing the color myself. Let me say first that I HATE coloring my own hair. I don't even like touching up roots. I also have stubbornly hard to cover grey roots and my hair grows very quickly so they start to show after only a week or two. Now add to all that having to try to find something that wouldn't irritate my scalp and I have been very grumpy about this whole hair dye adventure. Before this one, I tried three other brands of hypoallergenic/sensitive scalp hair dye and with each either the grey showed right through and the color faded very quickly or I still experienced scalp irritation. So I didn't expect much from this one, either, but gave it a try anyway. I am soooo glad I did! I love the color (Truffle Brown) and I've had absolutely no itching or irritation! Before writing a review I decided to wait until I'd used this product for a while to see if I was still happy. I've used it three times now and still have no itching or irritation and I'm still just as happy with the color. My hair is naturally medium brown with blondish highlights. The grey hair is only on the top of my head and at the temples, but it's not a pretty grey and looks awful with my natural color below. This color is pretty close to my original color, except the highlights are slightly reddish, which I happen to prefer. Since I started using this color, I've received several compliments on my hair color just out of the blue, so I guess the color is becoming. Just for reference, I am following the root touch up instructions and leaving the dye on for the maximum recommended time. I use my own nitrile gloves, as the gloves that come with every hair dye I've tried, including this one, are awful and usually leak and I end up with stained fingers and nails. I STILL hate dying my own hair, but this product really is very easy to use and I've had no trouble with missing any of the grey. Now if I can only convince my salon to do the work but let me bring my own dye...
G**H
I don't usually buy kits but this brand is great. Very gentle and leaves hair very shiny. I still use a bowl and hair color brush which you can get for little money on here and reuse. Gloves come with.
S**D
I have a very sensitive scalp. Can’t use salon products because they’re too strong. They’d sting and make my scalp so itchy. I’ve also tried so many different store bought hair dyes and still made my scalp dry and itchy. I’d be scratching my scalp like crazy every single day. I got so frustrated and was about to give up coloring my hair because it was so miserable and embarrassing! I googled and found this product as the most natural and gentle hair dye and reviews look promising. So I ordered it. The very first application my scalp felt better, didnt itch as much. By the second and third time my scalp actually felt so much better, phew! I felt so relieved! Now, I have it set up to ship to me every three weeks. I just hope they don’t discontinue this product!
Trustpilot
2 weeks ago
3 weeks ago