Superior Preference Mousse Absolue, 630 Lightest Golden Brown

I am surprised at the poor reviews. I used a very light blonde shade, #1000. Maybe the blonde shades perform better than the dark ones. Anyway, the first thing I noticed was the ammonia smell. I have been coloring my hair for a long, long time and haircolor always used to smell like this, so it didn't bother me. I followed instructions exactly for touch-up. It was fairly easy, no harder than touch ups with any other type of colorant. My hair is long, but there was plenty of colorant to do it with one package. When finished, I thought the result was so pretty! The color was beautiful, and almost glowed. And my hair felt silky and smooth. I went out to supper that night and received lots of compliments. Since then, even strangers have stopped and complimented my hair. The pretty results lasted for about three weeks, then started to oxidize into a goldish tone. This always happens to my haircolor, but this one lasted longer. For example, the Olia lasted all of a week. I have only used it once, but plan to continue unless it appears that the ammonia is causing damage (which I doubt.). I was very pleased with the result.

L'oreal Paris Superior Preference Mousse hair color does not work. Worst hair color I've used. Should have listened to the other Amazon reviewers, as well as numerous other websites and even on L'oreal's own website! I left a review on Loreal's website for this product a couple of months ago and now can't even find this product (or reviews) there, so assume that there were so many complaints that they're discontinuing it? But cosmetics companies are always discontinuing products, so that's nothing new. Followed the directions and even left the hair color (400 Pure dark brown) on longer to help dye the gray hairs, but this mousse formulation did not color my hair well and left the gray hairs gray. Couldn't tell that my hair was colored. Other Loreal hair dye/color products work fine. If you want a mousse type hair dye that does work, try their Sublime Mousse as it works for me, unlike this Superior Preference Mousse. The pump idea is good (use only what you need, good for touch ups, etc. so no waste) but I used the whole bottle of Superior Preference Mousse and didn't get any results!

I love L'Oreal Mousse!! It's absolutly the easiest thing I have ever done. I am disabled, and have had quite a time, over the last 30 years, trying to color my hair. I used to get more on my face than i did on my hair!! But not anymore!! The mousse is insanely easy to use, no mixing no mess, no fuss, just like they say. And the coolest thing ever, is, you can save the extra for future colorinng!! Thank you for this wonderful product!! It's the least scariest hair color of all time!! P.S. I have used 3 different colors of the Mousse, and each one has been over the top gorgeous, and colors every bit of my grey!! You will never regret buying this product. Thank you L'Oreal. J.T.

Love the concept of using only what you need and save the rest for later, but a couple things you should know. First major thing is to shake extremely well before you begin, this allows any product that has settled to get into the mix. The premise of this product is that it has 2 separate sides of solution and only when you spray the foam for use does the product mix, activating the dye. The second major thing is that if you have stubborn gray... like I do unfortunately, any product does need to stay on longer than the recommended time. This may be different for blonds since it is a lighter color and also because it does contain harsher chemicals. I am dark brown with no salt & pepper in the mix, white/silver roots completely. So for me, if I leave any product on the recommended time I still see the roots, but they are "tinted' a lighter shade of brown. I leave the color on for as long as an hour. This prodcut is so convenient to use and does work well as a root touch up system.... with enough time as mentioned. It really is as unmessy as you can get. I use this product and also Perfect 10, another of my favorites, I do leave both on the same way.

I can't find this in our local stores anymore so I'm very glad I was able to find it on Amazon! I love the ease and convenience of this reusable hair color. My original hair color is dark brown with some grey in it and this shade colors it a nice natural looking dark auburn. In the summer, the sun lightens my color to an attractive lighter auburn. It arrived on its due date as well.

thank you

Product was great but can only be purchased on line now.

The applicator tip is not user friendly. The foam colour product looks somewhat like shaving cream and is not easy to apply with accuracy. However, the drawbacks of inefficient application are overcome by the positive aspects of multiple use for touchups after thatl first application.

Best hair dye ever.