John FriedaMidnight Brunette Colour Deepening Shampoo 250 Ml, Colour-Depositing Shampoo Brown Hair

I came over to this shampoo after using one that contained whales and turned your roots Orange.This one works!! Not only is it vegan friendly It has even turned my Orange roots Brown! I'm so happy I have ordered another one already. The only very small negative is that it is very runny so I leave it upside down all the time so that it doesn't immediately start pouring out when i open the lid, but it lathers up really easily and feels nice in my hair.

This product is NOT a hair dye, it will enhance brown hair tones a little , it has a pleasant smell and did the job of a quality shampoo but don’t be expecting it to change your hair colour, get rid of grays or anything like that.I am blessed with very silky, straight, dark brown hair that is rapidly changing to a silver grey, I had hoped that this would help disguise the silver flea highway reducing the need for a dye session, but it didn’t, unfortunately. It did make my hair look very shiny and feel silky.

Appears to do as it says. Good lather and shine from this shampoo

My favourite shampoo. Love the feel and texture.

I have always used John Frieda hair products for my natural very long dark hair. I just turned 40 and am grey in a few areas I have been using dye to cover since my 20's. My mother bought me a bottle of this by accident 2 months ago and wow. I thought I had found a way to stop hair going grey-then I looked at my shampoo. I was using colour enhancing lol It works as well as a demi toner and gets deeper each wash until a nice mix of dark is achieved. It works better than a home dye for me right now! I have debilitating disability and find dying my hair and other pamper sessions hard so this is a game changer. Cannot find a matching conditioner so have ordered the Midnight hair deepening mask to boost the colour. I can put dying my hair off for at least 2 months now. Ok its expensive for shampoo but lasts, is lovely to hair and does exactly what it says it does. I highly recommend especially as a quick pick me up before a night out or wknd away. Doesnt stain the shower or your towels either

I found my hair was in great condition after using this product. Actually didn't really darken it so was disappointed.

Impressed with this,does what it says

Love it!