The Age of Influence: The Power of Influencers to Elevate Your Brand

Recommend!

This weekend, my to-do list consisted of diving into “The Age of Influence” by Neal Schaffer. Excellent book that provides a great roadmap on how to rise above the digital noise by harnessing people power. I highly recommend it.

I've worked with brands of all sizes as well as startup entrepreneurs, marketing professionals, and marketing, business and MBA students over many years. One of the biggest challenges they share is translating what they read and learn into real-world strategies. 'Age of Influence' by Neal Schaffer is a valuable, timely read for entrepreneurs, experienced marketing and business professionals, and today's college and university marketing, business and MBA students - who will be professionals building businesses and brands soon enough! Influencer marketing in some form is an essential element of the marketing mix in today's landscape, where brands are democratized and consumers depend on the opinions of friends and people they don't know vs. paid advertisements when making purchase decisions. Neal's book offers real-world examples influencer campaigns and offers tips on how to build one for a brand of any size. A great book for ANY marketing-minded professional.

Not recommended at all.

This is a good resource for how to engage with Influencers and some examples of ways other companies have made campaigns using social influence. There’s some good tools referenced in the book too.