Clairol Nice'n Easy Permanent Hair Dye, 4W Dark Mocha Brown Hair Color, 1 Count

Love the shade of brown!

This covers grays really well and is long lasting. In fact, I've never had an issue with the color fading or my grays showing through, before it's time to color the roots again. HOWEVER, this chocolate brown color has a LOT of red tones. It actually looks closer to auburn, which I don't like. My natural color is just plain brown, and I've yet to find a good match that isn't too golden or too reddish. The search continues.

I purchased 2 because I have a lot of hair! I went from orange to a mocha (brown) hair, easy transition. Loved the color and matches well with my autumn skin tone.

Beautiful color. Scent is really nice. No chemical smell. Did not cover grey as much as needed.

I was unsure of using if I sure order, since it would be the first time using this brand and color. But so happy that I did,the color was perfect and left my hair so soft. Covered some great hair that I have really well. I will definitely be ordering this again.