

🚀 Elevate your lash game—because basic lashes are so last season!
Maybelline New York False Lash Effect Mascara in Ultra Black delivers a salon-quality lash lift with its unique hourglass-shaped brush and fibre-infused formula. Offering up to 16 hours of intense volume, length, and curl, it’s designed for all-day wear without clumps, smudges, or flakes. Suitable for sensitive eyes and contact lens users, this 9.6 ml mascara combines performance with comfort, enhanced by a subtle vanilla scent for a luxurious application experience.
















| ASIN | B08NVLV2L9 |
| ASIN | B08NVLV2L9 |
| Batteries | 1 A batteries required. |
| Batteries | 1 A batteries required. |
| Best Sellers Rank | 1,438 in Beauty ( See Top 100 in Beauty ) 28 in Mascaras |
| Brand | Maybelline |
| Colour | Falsies Ultra black |
| Country of Origin | United States |
| Country of origin | USA |
| Customer Reviews | 4.4 4.4 out of 5 stars (21,797) |
| Customer reviews | 4.4 4.4 out of 5 stars (21,797) |
| Date First Available | 18 Dec. 2020 |
| Format | Mascara |
| Is discontinued by manufacturer | No |
| Item dimensions L x W x H | 20 x 20 x 130 millimetres |
| Item model number | 3600531629106 |
| Item model number | 3600531629106 |
| Item weight | 0.03 Grams |
| Manufacturer | L'Oréal |
| Manufacturer | L'Oréal |
| Material composition | 50% Cotton |
| Package Weight | 0.02 Kilograms |
| Package dimensions | 12.6 x 2 x 1.9 centimetres |
| Product Dimensions | 2 x 2 x 13 cm; 0.02 g |
| Product Dimensions | 2 x 2 x 13 cm; 0.02 g |
| Scent | Vanilla. |
| Skin type | All |
| Special features | Aromatherapy, Volume-enhancing |
| Speciality | More volume, Volumizing, extender |
| Volume | 9.6 Millilitres |
P**E
Lovely mascara
Mascara is easy to use with a long wand. It was good on application, not too thick, no clumps. The mascara felt nice and no irritation. It was great to remove with make up remover.
D**E
Sky high confidence
“Lashes? TRANSFORMED. Confidence? Sky high.” If I could marry a mascara, this would be the one. Honestly, it’s witchcraft in a tube. One coat and boom—my lashes went from “meh” to “who is she?” in under 10 seconds. Two coats? I looked like I’d just come back from getting extensions done by a lash technician with a halo. The brush is pure genius—like it was designed by someone who’s poked themselves in the eye one too many times and finally snapped. It grabs every single lash, no clumps, no drama, just beautiful, fluttery goodness. It stays put through wind, tears, sweaty gym sessions (don’t ask), and even a full-on ugly cry watching sad dog videos. Doesn’t flake. Doesn’t smudge. Doesn’t betray me like every other mascara before it. If you’re on the fence—hop off, run to the checkout, and treat your lashes to the respect they deserve.
J**E
The wand lets it down
The mascara is quite good, but I found that the brush made it clump. Swapped the wand and it is perfect now
P**E
Not a False Lash girl, but this mascara is fab!
I have never aspired to wearing false lashes, but I find that most mascaras lack in impact on my lashes. I have to then apply several layers just to get to a point where I am 'happy' with coverage. Not so with this product. I first saw an advert and thought perhaps this was worth a try. I reassured myself I would be able to apply such a thin layer that they wouldn't look ugly or gloopy following application, as I expected them to. Well, the effect has been transformative. This product gives great coverage to the lashes, even in one application, and although I use two, just to be sure they are noticeable, it is not gloopy, it doesn't clog, and it goes on very evenly. In fact, it puts other expensive brands to shame; they really under-perform in comparison, in my experience...and I had been disappointed by what was available for some years. I can't recommend this mascara highly enough. I do have to buy a new one every five to six weeks, as expected, but it also runs out in a reasonable way, rather than clogging up the brush. I also should point out that the brush is very effective and efficient, being one of the larger types, with a slight dip in the centre - the kind I have always preferred for good coverage and ease of application to ALL lashes, even the ones in the inner corners of the eye. The mascara is not expensive, it is very effective, and you can apply as many layers as you like without it doing anything other than enhancing your lashes. Added to which, it washes off quite easily with soap and water! Well done, Maybelline! I never thought you would outdo the high-end manufacturers, but you have...and I can't recommend this product highly enough.
N**A
Not good mascara
Could be better
H**A
Highly recommended
Maybelline’s Falsies Lash Lift delivers impressive length and volume with a smooth, buildable formula that resists clumping. The double-curved lifting brush coats and separates each lash beautifully, creating a defined, lifted effect that lasts all day without smudging. The intense black finish adds depth and drama, making this mascara an outstanding choice for anyone seeking a salon-style lash look.
C**H
WOW AMAZING 😮
I have very bad hooded eyes and thin small eyelashes that are always flat/ straight. When I use mascara I always end up with a black mess on my eyelid from my lashes being pushed down by my hooded eye. I have tried many brands of mascara but nothing was wow amazing, So I gave up wearing mascara, I came across this mascara and gave it a go, I am super pleased to say. WOW AMAZING 😮 I applied one coat and it instantly looked like false lashes, they was long curled and lifted. I have worn this all day to test for transfer onto eye lid, and nothing. After 6 hours my lashes still look exactly the same. I am so pleased with this product that I had to show a photo review of 6hrs wear. I can only imagine how fantastic this mascara would look on normal lashes that have no problems. You will not be disappointed.
J**T
Reliable sellers.
Delivered on time, exactly what I wanted.
S**A
Es la mejor máscara de pestañas de todas las que he probado. Hace años que uso la misma
M**L
Original product and pretty good quality
G**K
Très bon mascara qui ne se vend rarement sur d’autres sites
C**S
Använde alltid fransböjare tills jag fann denna från Maybelline. Ingen böjtång behövs längre och mascaran sitter fint under dagen. Mascaran är 👍
A**L
Incredible product, better than high-end mascaras. Affordable and lasts long. I personally love the washable aspect of it. It curves your lashes and thickens them, truly just like fake lashes.
Trustpilot
3 days ago
3 weeks ago