Robinson Wake Up and Smell the Profit: 52 guaranteed ways to make more money in your coffee business

At 101 pages Wake Up and Smell the Profit gets right to the point providing good advice in nearly every line. The book is broken down into 52 tips making each one only a couple pages long. This is a good book to keep around and read during those 5-10 minute breaks between tasks or appointments. When I first read the title I assumed it meant 52 ways to market your coffee house. These 52 ways however, are more like tips to improve your coffee business. Some would argue “that is marketing” and broadly speaking they would be right. I just want to make sure you know what to expect. A good way to process or to take action on this information would be to pick 2 or 3 or 4 tips, and test them for a few weeks (or months, depending). Keep the changes that work, skip those that don't. Then go back and pick a few more until you have gone through all 52. Favorite line: “The number one issue that we deal with is clients who will not accept, either consciously or subconsciously, that they are running a business.” Any given suggestion could take a few hours, weeks, or months to implement and get proper feedback. For example, a smaller suggestion would be to have name tags with short descriptions for all your items. A larger suggestion would be to have a training program for employees or to track your numbers on a weekly basis. Some Other Great Tips: - Accept you are running a business and it is all about the money. - Don’t be a jerk boss. - Focus on the coffee: Good margin, great taste, and proper employee training. - Charge fair prices, to both your business and customers. - Understand Jay Abraham’s three ways to grow a business. Increase customers, increase how often they visit, and increase how much they spend per visit. - Use systems and processes (think The E-Myth Revisited book). - Make a plan each year. - Increase sales per visit. - Know your food cost and wage costs… Each Week. - Communicate with your employees. - Have spotless toilets (I love that one). - Constantly improve the sales process. I have also read " Wake Up and Sell More Coffee " another great book.

Il va droit au but, explique des cas concrets. C'est un livre sans fioritures qui vous met face à la réalité d'un coffee shop. Je le conseille à toute personne souhaitant se lancer dans l'aventure !

I am opening a coffee shop/roaster in the next 12-18 months. I have more than 30 years business experience so for me it was a little light on details. For someone that is starting out as a person in business.... great read and valuable.

An excellent book full of great ideas to help you increase your profits. The ideas and the thinking behind the suggestions in this book could be applied to any retail business, not just a hospitality business. The Coffee Boys offer multiple ways of increasing your profit with 'real life' examples. Even if you are just thinking about setting up (as I am) this is still a valuable book, I would rate both The Coffee Boys' books as my top resources in planning for my Cafe (which will be super successful thanks to their valuable knowledge and advice!).

My fiance and I have been reading and researching so much, and these gentlemen put all the important key topics into easy to follow terms. I have a food franchise background and he has a creative background...but this book finally got us to discuss what's most important together- the fact that opening a business together is for the money! Creative types don't always start a venture for profit...but without it, what's the future like for this venture? Thank you Coffee Boys for opening our discussion and keep us on the same page before diving in. Excellent book!!!