Pretty Frank Natural Aluminum-Free Deodorant Stick with Charcoal, Baking Soda-Free, Charcoal Seaside (1-Pack) | Sensitive Skin Friendly, Effective Odor Control for Women & Men, Organic Ingredients

For the sensitive category (aluminum and baking soda free), this is arguably one of the best products I have ever used to control AND prevent odor. Additionally, it provides reasonable wetness protection compared to most other ‘natural’ or ‘sensitive skin’ formulas. I wish I could acquire the manufacturer’s body powder, but it seems it no longer exists.

My favorite scent & actually lasts longer than other natural deodorants. I bought 4 because I was afraid of running out of stock.

My favorite deodorant. I was so sad when I found out earlier this year Pretty Frank shut down. So happy I found they are still on Amazon! It’s the only deodorant that actually works for me that has clean ingredients!

I really like these deodorant sticks. They’re recommended by one of the non toxic lifestyle creators I follow. The scent on this one has barely any jasmine though. I liked the vanilla bergamot, this one not so much. It is pretty good at what it claims- keeps the BO away for a good few hours. I keep the stick in my bag to reapply although I almost never have to.

This Pretty Frank Natural Aluminum-Free Deodorant is truly impressive! The scent is perfectly balanced - fresh and pleasant without being overpowering or artificial-smelling. It strikes that ideal middle ground that works well for everyday wear.What sets this deodorant apart from other natural options I've tried is its remarkable staying power. It genuinely works all day long, even through workouts and stressful situations. No midday reapplication needed, which is rare for aluminum-free formulas.The texture applies smoothly and dries quickly without leaving any sticky residue on skin or clothing. My sensitive skin has had zero irritation issues, even after shaving.For anyone hesitant about making the switch to natural deodorant due to past disappointments, Pretty Frank is the real deal. It performs like conventional options without the aluminum or harsh chemicals. Definitely worth the price for a natural product that actually delivers!

I've been a purchaser of this item for over a year. Love this deodorant! But my last shipment in July 2024, I noticed while applying the product was scratching. I assumed it was the edge of the container, but after further inspection, I found these hard pieces of something. Not sure what it is. Maybe I received a bad batch, don't know.

Works great

All this is just my subjective opinion of my experience with this product:I have used this product for years but it no longer works as well as it used to and appears to have shrink-flated.I started using this product when it was called Primal Pit Paste. My preferred scent was “Jacked Up Jasmine.” Then, I couldn’t find “Jacked Up Jasmine,” only “Jasmine.” I didn’t like that scent so I switched to “Seaside Charcoal.”Somewhere in there it was rebranded from “Primal Pit Paste” to “Pretty Frank.” A downgrade in branding, but oh well.Then it got more expensive. Unfortunate, but it still worked well.Then it felt like it was lighter than before, so I shined a flashlight through the packaging on a new stick and discovered it was barely over half-full. Since I didn’t inspect it like that before, I can only assume they are giving less product per stick. I’m not happy about that but, if it still works as before, I’ll just chock it up to shrink-flation.Now, for the first time in years my pits have started to stink by the end of the day so I am ready to give up on this once great product. I was willing to begrudgingly tolerate discontinuing my preferred scent, rebranding, price inflation, and shrink-flation. But since the product no longer does the job, what’s the point of buying any more?