Schwarzkopf Professional Igora Royal Permanent Hair Color, 7-4, Medium Beige Blonde, 60 Gram

This hair color is a great choice. I used Light Brown (5) on my naturally dark brown hair, and the result turned out really nice. I didn’t experience any burning sensation or strong, sharp smell during application. My hair felt shiny afterward and looked healthy. If I get a chance to try one of the warmer, more reddish brown shades, I’ll definitely use it again and leave another review.

This is the hair dye I've been using for 3 or 4 years and I love it. It gives me the shade I want and it's perfect for me. I love it!

The quality of this product is incredible, the hair looks as if you had done it in the salon without spending much

I live delighted with this product, it is the best thing I have ever used in my hair, it does not mistreat it, it does not dry it and it lasts a long time.

Beautiful color, it suits all skin types and doesn't damage the hair as much.

My hair looks amazing. It was the color I was hoping for. I absolutely loved the result. I highly recommend them.

Much darker than ion which I used for 20 something years. Let my hair grow out white and try that for a while, but decided to go back to dying it, honestly because it’s less effort. These colors are much darker than I would call the shade they claim. But it’s a good color. Medium blonde looks like light brown hair to me. Of course I put it on White and it took two applications. The first one was a bit translucent. Asked a salon friend and they said that that happens with white hair. It takes a couple of deposits. She also said that Igora is a European color and usually goes darker. They only use Igora at this large private professional salon and spa.

I've been using this dye for a year, I love it