Natural Toothpaste - Charcoal - Caries Prevention - Natural Fluoride - Developed by Dentists - Designed in Sweden - Vegan & Cruelty-Free - Eco-Friendly Packaging - 75ml

This is nice on my tongue when I have just eaten something really healthy because it gets rid of the disgusting taste of really healthy supplements and my mouth feels clean and nice tasting again.

If you like the kind of minty flavour from wriggles fresh mint chewing gum (the light blue one) this is the best toothpaste for you. Used to use vegan Colgate. But always felt the flavour wasn't strong enough for days where my mouth really needed that fresh taste and feel. This toothpaste however is nice and strong, but not too strong that it burns. Amazing flavour and potency. A little expensive but you buy a toothpaste once a month so I think it's worth it for a good one.

Smells pleasant. Initial taste good, mild. Not keen on aftertaste. Have found if I mix half and half of another toothpaste it tastes good. Out of the strawberry toothpastes I have tried this is ranked 2nd, so better than quite a few

Great product cleans well but genyle

My kids love it... fresh breath longer...

Surely this isn't the greatest tasting toothpaste in the world (if only they make it a bit less sweet and add more mint), but should you trade that for all the social responsibilities? I personally cannot smile to check my teeth after brushing using animal-tested toothpaste. How about you?

…. disappointed that it’s more than doubled in price. Have used nothing else for some time, but have moved on to other, more reasonably priced, Charcoal paste. Will come back if/when it returns to original cost! 5 stars for the product, 1 star for being exploited by capitalism.

The seller lists ingredients in an answer, rather than as part of the listing. This is out of date and the ingredients are VERY different. I bought this originally as a mint-free, cocamidopropyl-free, saccharin-free toothpaste. The first time I bought it it was, there is no change highlighted and the only ingredients listing is in the Q&A. Since that answer was posted they have removed Xanthan Gum, Zinc Gluconate and Stevia Rebaudiana Extract, replacing them with aloe barbadensis leaf juice, cocamidopropyl betaine, mentha piperita oil, sodium saccharin, sodium benzoate, potassium sorbate and eugenol. It is a completely different product and one that I cannot use. I’m not saying the new ingredients are bad, per se, but there are three any of which individually would have prevented me buying it. Mint and saccharin I dislike, cocamidopropyl betaine blisters my skin and I cannot use it. Unfortunately I did not open this latest tube until about 3 months after order, so probably too late for refund. This is shockingly bad practice on behalf of Humble.

It's ok, not perfect

eine der besten Zahnpastas, die es gibt. man muss sich halt dran gewöhnen, dass die schwarz statt weiß ist. Menge nicht zu groß Tube fällt nicht um (das ist nicht bei allen Zahnpastatuben so) Tube ist, wenn sie fast leer ist, leicht ausdrückbar (das ist nicht bei allen Zahnpastatuben so)

Sabor muy agradable

Most enjoyable to use and certainly very genuine product

Surprenant mais efficace agréable