
















✨ Unlock your best blonde yet — because your hair deserves the spotlight!
WELLA COLORCHARM Permanent Liquid Hair Toners deliver professional-grade brass neutralization with up to 90% less hair breakage. Available in 12 vibrant warm, cool, and pastel shades, this vegan and paraben-free formula ensures long-lasting, fade-resistant blonde tones that keep your hair healthy and salon-fresh from the comfort of home.








































| ASIN | B07M99GGHY |
| Best Sellers Rank | #753 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #11 in Hair Color |
| Customer Reviews | 4.6 4.6 out of 5 stars (22,808) |
| Item model number | 99240013931 |
| Manufacturer | Coty Inc. (WELLA Color Charm) |
| Product Dimensions | 1.85 x 0.94 x 3.66 inches; 2.1 ounces |
| UPC | 070018106452 |
M**T
Removes the Yellow for Blondes - great platinum look!
I have used this wella toner for several years. Here are two pictures showing the difference if your hair has less highlights what you’ll get versus the photos that have more of the platinum look is when my hair was more heavily highlighted. Both color options are great whether you’re starting with a very white blonde or darker blonde. This product helps remove the yellow tone that most blondes hate on your hair starts getting that yucky yellow color. It helps transition your hair to a nice ashy color. Don’t be scared by your hair, looking purple when you have the product on. I use volume 20 with this Wella platinum toner and leave on for 20 to 30 minutes. My favorite way to use this product is if your hair is heavy on highlights because it will get you that a deal platinum ash look.
S**S
Beautiful color. Top notch.
Good color. Color is a tricky thing to do on your own. Be careful, do your research or you'll end up having to go pay a professional more money to fix it! I did ok with this because I researched it a bit first.
I**M
Amazing Toner!!!
Very good for blonde wigs!
E**R
Perfect!
Perfect color! Exactly what I was looking for and easy to use!
S**H
Just a few warnings!
Totally missed the step where you have to order the other item with this (the developer) but once I had both, I just have to say everyone saying it doesn't change your natural roots... are not correct lol. It completely lightened my natural hair color and made it brassy! But I'm hoping after a few washes it cools down. As for the rest of my hair, I can see the difference for sure. Not meaning to sound so negative lol but I also have to add the horrible smell from the chemicals was so bad, I had the worst headache! I also lost about 500 strands of hair. So these are all just a few things to be careful and look out for.
A**A
Works like a charm
Worked better than expected my hair went from orange to beautiful natural blonde. I highly recommend this
B**A
Quality and Color
Love this product. Usually order from Sally's. I recieved quickly at a good price.
E**M
Miracle worker
This toner worked MIRACLES on my hair!! I will forever stand by this. Since my hair was already light I mixed T18 with two parts 10 volume developer, saturated my head as fast as I could focusing on the yellow roots, and left it on for 10-13 additional minutes. Since my hair is super damaged and the test strand looked good, I didn't leave it on longer. If you have healthy hair or more yellow tones, I would leave it on longer. Darker hair may need 20 vol or higher. Also, if you have orange tones you need a blue based toner, not this purple one! Edit: I tried 20 vol developer and leaving it on for 20 minutes the second time. It turned out super light and ash grayish blonde. I loved the lift but not the color. It lasted 3 more washes than the first time. Experiment with developer, toner color and time to find what works for you! I'm gonna try t11 and see what happens.
B**E
Love this toner for getting rid of brassy tones. Quick service, thank you.
F**S
Llega súper rápido y el color Perfecto
H**R
Beautiful shade
K**A
Yes it’s ok but be careful for your hair
A**M
Amazing product for the yellow hair it’s manage the yellow to a beautiful natural ash blond
Trustpilot
2 months ago
3 weeks ago