Clairol Natural Instincts Demi-Permanent Hair Dye, 8G Medium Golden Blonde Hair Color, Pack of 3

Being a Demi-permanent dye, I didn’t expect it to do anything crazy. I had auburn/strawberry blonde hair with gold ends before and used the Dark Rose color to dilute the gold and keep some red. It gave it slight pink undertones, which I expected and really love. It’s a fun twist on my naturally reddish color hair. My roots weren’t affected too much, but again, it’s a demi dye so not a huge issue.I left it on the upper hair about 20 mins, worked it down to the middle for another 10, then left on my ends for about 5-10 mins as my ends were more porous to begin with. (From previous baby lights bleaching)This product is also extremely gentle. My hair wasn’t dried out much at all, which is shocking as I have fine hair that dries out easily. It kept the shine and softness. Will use again.

Purchased the rose gold color. I had dark blonde hair that was mostly grown out from being lighter blonde previously so most of my hair was my natural color. It is a subtle change but I really like it. I made sure to section my hair and it took me about 1 & 1/3 boxes to really saturate my hair (it’s very thick but short) would recommend

Not bad, but I had a few stubborn grays I wish would've been fully covered. 🤷🏼‍♀️ The struggle is real with those.

Beautiful color. Cover grey and fades out, but still hides the grey.

The color is darker than expected

I’m getting straight to the point: are you thinking about changing your hair color? Then absolutely do not use this dye because it will be completely useless! It doesn’t matter if your hair should be lighter or darker—it just doesn’t work! I tried it twice, thinking maybe I did something wrong, but no—there’s no way. I’ve been dyeing my roots myself for 25 years, and I know hair dye! Anyone giving this product a good rating clearly has no idea about hair coloring. This was the worst and most useless product I’ve ever used! It’s not even about the money I spent—I’m upset because of the time and effort I wasted and the chemicals I applied to my hair for no reason. Stick to well-known brands, but never this one!

Pros: pretty colorCons: does NOT cover gray AT ALL!AND makes hair very coarse, they provide a nice conditioner but it’s not enough to correct the coarseness until you’ve used it a few times* I would not buy this product again.

...you can leave this on longer so it will cover gray better. This is less damaging than permanent color. I use the dark ash blond for my light brown and blond and grey hair. I like the gentler smell of this color. I am sensitive to scents and this is very tolerable. It will appear a bit dark at first, but to get better coverage I have to leave on for 45 minutes. If you don't want that, go with permanent color like perfect 10. Their dark blond is warmer, but I like that formula and can tolerate the scent. I recommend natural instincts if you have never colored your hair before. Go a shade lighter or a shade very close to your hair color and follow the directions. If this works for you, great. But to cover my very white gray I have to leave it on longer. The color is very good for me. Do not be afraid to try it. Don't go too dark, err on the side of being too light, you can go darker next time if you wish. The color is very natural and so pretty. Limit the use of heat tools for longer lasting color. Shampoo less often if you can. Otherwise plan to use often to cover those roots. You do not want yellow or orange roots. A color is too warm if this happens. And we all know what white roots look like! With a hair color like this, you can get that youthful hair color back. I only use only at front hairline and the crown of my head to blend in with previously colored hair. I use a wide-toothed comb to ensure color is getting down to the root. Use as much as you and, don't skimp where you are applying it to saturate each strand. I also make sure my hair is free of hairspray, mousse, gel, etc. for best results. You don't have to, but it is best. Please do not stop making this. I also have sensitive skin and make sure to rinse it well. Do not color when you are in a hurry. I also use a microfiber towel on my hair. Save your best white towels for your body or your guests. I cannot emphasize how easy it is to use this color. When you color your hair regularly, you will get very good at it. Wipe up spilled hair color immediately. Don't get it on clothing, walls, bath rugs, etc. I sit in bathroom and play games on my phone to pass the time. I have no stress about it, it is just part of my routine. Good luck.