Aveda Men Pure-Formance Thickening Paste | Thickens Hair | Versatile Hold | Natural Finish Hair Styling Paste | 91% Naturally Derived*, 2.5 Fl Oz

smells great and is long lasting.

If you have issues with frizz, or flyaways this is a great product to use, regardless of gender. It’s very lightweight, provides hold if want your style to look piece-y, or want hold without hairspray. It doesn’t leave your hair feeling as though you have product in it, and it doesn’t leave behind buildup like a lot of styling products do. That is also a pro if you go a few days between washes.

Just reordered my 2nd jar after the first one lasted me almost 5 years (originally ordered in 2020). Great stuff and lasts forever

Given that I’m starting to get a bit older, my hair isn’t as thick as it used to be, and I noticed the product I had been using just wasn’t doing it for me anymore. I tried this out after it said it gave a “fuller look” and was pleasantly surprised that it delivered on that promise. You really only need to use a small amount and it gives a matte finish that leaves your hair looking much thicker, while holding it in place all day!The only cons I’d give it would be that if you don’t apply it just how you want it off the bat, or use a bit too much, you may have to wash it out and start again; however, that’s only happened a handful of times in the ~6 months I’ve been using it daily.

I’ve been using this product for many years. It smells terrific! The thickening paste gives great texture and hold to hair without the hair feeling like it has product in it.

If your looking for a soft, thick look this is a great product. My hair is thinning as I’m getting older and this provides thickening with light weight and very good hold too. I prefer using this on dry hair. You’ll only need a very small amount—about a dime size swipe.

It keeps the hair in place without having to use gel. It is also not shiny and is easy to apply - just rub in about the size of a penny and dry your hair, if needed.

I've been using this paste for years and I absolutely love it. It thickens my hair while keeping it from frizzing out. I fully recommend this product.