The brand, "Yf Youfu" was founded by Nathaniel "Ducky" and Courtney in 2004. They started with the idea of selling skateboarding decks, but soon realized that a brand with a wider variety of products would be more successful. Yf Youfu is known for their innovative designs. They have a wide range of products including skateboards, longboards, and apparel that is sold worldwide in over 40 different countries. Their company slogan is "Do you believe?" This says that they believe in an individual's ability to follow their own path, and that everyone has the power to create and make their own dreams come true. Their mission statement is "To share our story to inspire others". Yf Youfu makes skateboards from recycled materials such as old tires, plastic bottles, and even cardboard. They also use environmentally friendly paints for their boards. Yf Youfu has made a standard line of skateboards and longboards that can be customized with different graphics. They have a variety of colors to choose from as well as a variety of materials including wood, bamboo, and cork. They are also aware of the limitations of skateboarding because it is mostly done on flat surfaces like streets, so they created an eco-friendly longboard called the Yf Eco Board which features non-slip grip tape instead of wheels to help stop the board from slipping.