The Brand MeisterSingerThe Meistersingers were civil poets and singers in the 15th and 16th century, who came together like a guild. The centres of the Meistersingers were Augsburg, Nuremberg, Strasbourg and Frankfurt. The story of a singing competition is told in Richard Wagner’s opera “The Meistersingers of Nuremberg”. The person who was best able to reach a new note was crowned as Meistersinger.With only one hour hand, these watches will give you a feeling of deceleration. And that is even what the logo above the name MeisterSinger, a fermata, stands for. It’s an upside down fermata – it is the pause symbol in musical notation.Single-hand watches – a concept with traditionThe tower clocks of the Middle Ages also needed nothing more than a single hand: Visible from far away for the town’s citizens and the rural population, they showed how the day progressed, when it was time to rest, or when to finish work in the evenings. It was only modern times and the advent of industrialization that made it necessary to think in terms of increasingly short time periods. The clocks were gradually fitted with minute and second hands, which made people aware of the constant passing of valuable time.As Manfred Brassler founded MeisterSinger back in 2001, he wanted to create an alternative to wristwatches that showed time as something constantly racing along. He had already gained a wealth of experience in watch design – and drew most of his inspiration from historical single-hand clocks to make timepieces that only show their wearers what is really important and give them a general overview, instead of bothering them with the hectic passing of seconds that they don’t really need to worry about. Nevertheless, MeisterSinger watches are easy to read because Brassler gave their dials the practical, clear readability that classical gauges and measuring instruments still have today – and which makes them unmistakable.
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