L'Oreal Professionnel Majiblond Ultra Ionene G Incell Hi.Lift Haircolor 900S

While in Beauty School, my instructor used 900S color instead of bleach...and she looked like a beached blond. I liked the effects of this product so much that I began to use to highlight the ends of my own hair...without damage. This product will continue working to lighten the hair for up to 1 1/2 hours. I use a brush to put it on then foil it. I have been using 900S for several years now for blond highlights. The blond highlights continue to last for 3 to 4 months...until cut off.

best color on market.Been using for over 20 years.