Ultimate Guide to Optimizing Your Website (Ultimate Series) Paperback – February 18, 2014

This is not just a book, this is a MUST READ GUIDE, keep with u all the time, study and apply, take it slow and follow instructions, avoid black hat SEO and u should see results with few weeks just be patient, Im not a tech guy by any means, im a doctor/lecturer yet the book was so easy to read and instructions very straight forward, thanks to the author this really helped like magic. Sam.

Well written easy logical learning experience. Pity it's 2014 when written but still very useful.

This book is a decent effort, but could have done with some more editing. If you're a rank beginner to websites and internet marketing of all forms, the book may be helpful to get up and running. There are some decent tips in it about getting indexed by search engines quickly, the top 5-10 directories to submit to (if you have the budget), black hat SEO techniques to avoid, and content marketing ideas that used to work and still work fairly well.Unfortunately, the author felt the need to put a link to his website on almost every other page, making it feel too self-promotional. In fact, by the end of the book, Rognerud just slaps a banner at the end of each chapter and tells readers to visit his site, in addition to calls to action to visit his site throughout the book.Also, the book is outdated, especially for a new edition being published as late as February 2014. Google Website Optimizer is gone, for one. There are a couple of other tools that are also mentioned that have either gone away, been renamed, or have been changed drastically.In summary, feel free to get the book if you're just beginning in internet marketing. If you're looking for a more advanced SEO discussion, get the "Ultimate Guide to Link Building," or "Inbound Marketing and SEO."

If you know much at all about HTML and web design (let's say if you have 1+ years), then you could likely get more out of something else. This is a very basic book and while there are some good tips, it's really only for the very beginners.

Book is part of a series that helps pull in one of the major parts of Digital Marketing.

I met Jon (3000 miles away) on an internet blog last Spring. He was the first person out of a dozen that was able to answer a complicated question I had. This guy is smart! I don't give accolades easily, but this is a well spent $17. Since then, I have followed his examples, and recommendations. As a start-up company (four weeks in) I can not afford to ignore his advice, and trust me…you can't either! The Ultimate Guide to Optimizing Your Website is easy to read (I'm a novice) and implement. Sometimes it's easier to ignore good advice because you can't figure things out. Jon's book encouraged me to keep plugging away, spend the time and get it right the first time. It's worth it in the long run. So far, he's been right. As a sceptic without a lot of capital, I doubled checked with other ad-execs the validity of Jon recommendations, I have yet to find anyone who disagrees with him. I've done the hard work for you. Read this book! You will be happy you did!Tracy NiedermeyerMaxime Photo and VideoMiami, FL

I highly recommend Jon Rognerud's exciting new book, "Optimizing Your Website", third edition. Jon's book really emphasizes his unique approach to understand the world of SEO, the importance of content management on a website, and, most importantly, using the Internet and social media as strategic marketing tools. My clients in the legal world include law firms, corporations and government entities and Jon brings a fresh look to my clients' websites. He can review a website and come back literally 1 hour later with suggestions for improvement; identifying areas of concern where content or SEO might not be utilized correctly, and with recommendations for getting a better ROI. His quick, clear ideas for my clients have drastically improved client websites resulting in enhancing traffic to the site and benefiting client business development endeavors.Anne Kemp, Litigation/Risk Management Consultant.

Jon provides an easy to read book in lay mans terms for getting the most out of your website. Even if you are not implementing solutions yourself, the book gives you insight into things you should be doing. Like the references and links to tools!