Matchaful - Houjicha Powder - Organic Roasted Green Tea - Smooth and Earthy with Tasting Notes of Coffee, Puffed Rice, Cacao - Enjoy Hot or Iced - 30g Tin

Exquisite Powder!

It is delicious!

I've tried many different matcha brands over years, but this one definitely one of the best! The flavor is impressive - smooth, rich, and earthy, with just right balance of sweetness and a hint of bitterness. My morning routine is matcha latte, and this brand is mixed-well with oat milk. Love it!!!

Nice rich, smokey flavor. Not too bitter

For how expensive this Matcha is I was very disappointed. The color is very dull and yellow toned meaning it is cheap Matcha. It’s super grainy has no notes except bitterness. Do not recommend. So many brands these days slap on the high-quality ceremonial label so they can scam people.

I will never buy another matcha powder. This is the best of the best. Customer for life.

This is the best matcha I’ve ever tried. Worth the money. I no longer have those 2pm slumps. This keeps me awake the whole day at work.

This matcha is delicious and very suitable for western palates - it is naturally sweet and creamy (less savory and umami-like some Kyoto options), and is delicious to drink without adding sweetener. Even my non-matcha inclined family members love to drink this.However, the packaging is atrocious. For the 100g bag, the powder accumulates above the seal, so when you cut it open, there is a powdery explosion of clumps of matcha that have stuck to the top. (The can packaging also wastes a lot of powder when opening it; I have no idea why they don't simply put it in a sealed bag like other matcha makers, this works perfectly fine.) Every time you open the packaging, you waste a lot of powder. This is unacceptable when the price per gram is so high.