The Brand Book: An insider’s guide to brand building for businesses and organizations Paperback – October 11, 2022

Easy to understand.

Daryl shares her successful career with the reader and explain many interesting concepts that you will be interested if you want to know about strategy. Sometimes is difficult to know brand strategies from inside because they don't share. The thing is that everything is covered by Daryl and she opens up to explain thoroughly success stories. A must!!!