AGE beautiful Permanent Hair Color Cream, 100% Gray Coverage Hair Dye with Biotin Anti-Aging Formula for Fuller, Thicker Hair, Professional Salon Quality

This has become the only brand I use for all things hair at home! In my 40s and finally realized I dont enjoy sitting in a solon chair, ive played around with DIY for a few years. AGE beautiful is gentle on my hair and give beautiful results.

Does not turn my hair brittle. Color holds up more than 2 mos.gentle on scalp.

Love this product

I normally use ION 5G, which gives me a nice golden medium brown. I tried this product to see if I have less smell, it was not good. It smells really toxic, triggered my Asthma, and the color was pitch black - its been two months and its not fading very much, my Grey roots are growing out, going back to ION. REALLY DARK BLACK.

Ordered AGE beautiful permanent hair color in 5G hoping for a medium golden brown. My hair came out wayyyy too dark. Not what I expected. At least the color covered all my gray hair so I’m at least happy about that.

I love this product! The consistency, the smell, the shine & my hair does feel thicker & healthier. Of all the at-home dyes I have used, this is by far my favorite experience & I have fine/coarse curly hair. And this is big, it does not contain ethanlomine, which is 80% more toxic than ammonia & for many leads to hair loss. Avoid ethanlomine at all cost!!!!!!

Hair dye it’s fine

I really like this hair color! It provides full gray coverage and leaves my hair looking vibrant and healthy. The color is rich and natural-looking, and it doesn’t fade quickly like some other products. It’s easy to apply but don’t forget you need to buy your developer separately but it doesn’t have an overpowering smell. I’ve received so many compliments on how youthful my hair looks—I recommend it!”