Fudge Professional Original Clean Blonde Shampoo, Purple Toning for Blonde Hair, 250 ml

The best anti yellow shampoo.Not drying hairs and keep them look bright with no yellow shade.

Its very good for fixing the Ash 10A,I should take the picture to show everybody how this shampoo change and fix my colour and I love it so much

Amazing product really brightens dull bleached hair. No more yellow!!

Does exactly what it’s supposed to do leaving your hair fresh and clean

Brilliant purple shampoo, however came damaged and pump doesn’t work! If i didn’t need it today I would be sending it back for a refund :(

Wife loves this uses only this one recommend

love this product for work

I love this shampoo. It leaves my hair silky soft and gets rid of the brassiness in my highlights. I use it once every 7 to 10 days. A little goes a long way too!

Conoscevo già questo shampoo anche se prima aveva una confezione diversa. È molto pigmentato e attualmente è il miglior antigiallo che abbia mai usato.Agisce già in meno di 5 minuti su base decolorata molto gialla/ramata (attenti a non tenerlo troppo perché può rendere i capelli lilla, specialmente se li avete già molto chiari).Sgrassa molto il capello quindi associatelo sempre ad un conditioner (magari sempre fudge). Il prezzo (circa 10 euro per 250ml) è più che conveniente data la qualità del prodotto. Potete vedere i risultati nelle foto prima/dopo

This the best purple shampoo for blonde hair- and I have tried many. You can customize how strong it is by how long you leave it in your hair, which I really like. I always go for a more ashy or cool blonde, I use this product once a week and it keeps my blonde tones looking exactly how I want them.

Bestes Silbershampoo. Es gibt einen klaren Blondton. Es hinterlässt keinen Lila Schatten in den Haaren. Keine andere Marke war bisher so zuverlässig und einfach anzuwenden.Komme aus dem Friseurbereich und kann das Profi sowie auch Kunden nur empfehlen um Gelbstich im Alltag zu reduzieren.

Let me start by saying I have tried about 6-8 different brands of purple/toning shampoo, some really expensive brands included like Kevin Murphy, Amika, Matrix, and even the Clairol version which has been around forever. My introduction to this product was through a friend. I saw her one day and her hair was this beautiful silvery/gray color, not completely, but it seemed to hit all the right spots and it really was so pretty. A color I had been wanting to try. So when I asked what brand/color it was she told me it was her shampoo. I've been using it for 2+ years and it really is the best one I have found. This shampoo is SUPER purple, meaning you will need to rinse your hands and shower after use. Depending on how "dramatic" you want the change to be, you can adjust how long you leave it in your hair and how often you use it. When I first started using it I used it everyday and would leave it on anywhere from 5-10 min. After a few weeks I dropped it down to a few minutes in, 2-3 days per week. Over the last couple of years I have professionally colored my hair a few different shades. Now I am platinum blonde and use it a few days each week leaving it on 5+ mins. There's not a lot of brassiness to remove these days but it still gives my hair a silvery undertone which is awesome! you will not regret getting this toning shampoo. They also make a conditioner, which it okay, but I prefer other brands for that.

So glad I listened to the reviews! Worked so well on my yellow hair and I had tried everything! Thank you Fudge :P)