---
product_id: 9683679
title: "Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Ash Brown 5A, 1 Hair Dye Kit"
brand: "l'oreal paris"
price: "22394CFA"
currency: XOF
in_stock: true
reviews_count: 13
category: "L'oreal Paris"
url: https://www.desertcart.sn/products/9683679-superior-preference-luminous-fade-defying-permanent-hair-color-hair-dye
store_origin: SN
region: Senegal
---

# Up to 9 weeks fade-defying color UV filter & Vitamin E shine protect No-drip gel formula for precise application Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Ash Brown 5A, 1 Hair Dye Kit

**Brand:** l'oreal paris
**Price:** 22394CFA
**Availability:** ✅ In Stock

## Summary

> ✨ Own your signature shade with fade-defying brilliance! ✨

## Quick Answers

- **What is this?** Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Ash Brown 5A, 1 Hair Dye Kit by l'oreal paris
- **How much does it cost?** 22394CFA with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.sn](https://www.desertcart.sn/products/9683679-superior-preference-luminous-fade-defying-permanent-hair-color-hair-dye)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Complete Care Kit:** Includes color gel, developer crème, shine protect conditioner, gloves, and instructions for salon-quality results at home.
- • **Trusted Innovation:** Backed by L’Oreal Paris’s decades of expertise and cutting-edge hair color technology.
- • **Long-Lasting Radiance:** Enjoy vibrant, fade-resistant color that stays luminous for up to 9 weeks.
- • **Precision Application:** No-drip gel formula ensures mess-free, even coverage every time.
- • **Gray Coverage & Conditioning:** Effectively covers gray hair while nourishing strands for silky, resilient texture.

## Overview

L'Oreal Paris Superior Preference Medium Ash Brown 5A is a permanent hair dye kit featuring a no-drip gel formula and a UV-filtered, Vitamin E-infused conditioner. Designed for all hair types, it delivers rich, luminous color with gray coverage and conditioning benefits that last up to 9 weeks, making it a top choice for professionals seeking salon-quality results at home.

## Description

Since 1973, L’Oreal Superior Preference has been our gold standard in permanent hair color – delivering extraordinary shine and luminous hair color that lasts and lasts. What makes Superior Preference hair color so special is our unique Fade-Defying Color and Shine System that pairs our translucent gel formula with our famous Care Supreme Conditioning treatment. The end result is beautifully crafted, long lasting hair color with depth and dimension. Available in over 50 luminous shades so you can find your own signature color.

Review: Amazing - I had BLACK box dye in my hair. Went to a salon and got my hair fried off with black and lost a foot of hair. Had them dye it brown and it turned ORANGE after washing it. I was distraught and didn’t trust the hairdresser after losing a foot of hair. So I decided to dye my hair myself yet again with box dye to get back to my natural color. I went with this medium ash brown to cancel out the orange. It looks PERFECT. My hair feels healthy after drying it. This is as close to my natural hair color as it’s been in 7 years. Will continue to do my hair myself from now on. 🙏🏼
Review: Muy buen producto, he comprado muchos anteriormente. 🥰 - Muy buena marca de tinte para el cabello. L’Oréal tiene también una amplia gama de colores para el pelo. Gracias 🥰

## Features

- Find Your Superior Preference Signature: Our new and improved Superior Preference Permanent Hair Color creates rich, luminous, fade-defying hair color for gray hair coverage, radiance and conditioning for up to 9 weeks. Suitable for all hair types
- No-Drip Permanent Hair Dye Formula: Now with a no-drip texture, our gel formula offers better hair adherence and a more precise application. A concentration of long-lasting dyes combined with conditioning gel texture results in better hair fiber coating
- Hair Color Kit: Includes Color Gel, Developer Crème, Shine Protect Conditioner, 1 pair of gloves and instruction leaflet. Our UV Filter and Vitamin E-infused Shine Protect Conditioner helps keep first-day color vibrancy and provide silky, resilient hair
- L'Oreal Paris Hair Coloring Products: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B004C0K018 |
| Best Sellers Rank | #159 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #2 in Hair Color |
| Brand | L'Oreal Paris |
| Brand Name | L'Oreal Paris |
| Color | 5A Medium Ash Brown |
| Container Type | Tube |
| Customer Reviews | 4.3 out of 5 stars 1,293 Reviews |
| Full Cure Time | 25 minutes |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Item Form | Cream |
| Item Weight | 2.5 ounces |
| Manufacturer | L'Oreal Paris |
| Manufacturer Part Number | U-HC-3562 |
| Material Features | Fade-Resistant |
| Model Number | U-HC-3562 |
| Number of Items | 1 |
| Package Information | Tube |
| Package Size Name | Single Pack |
| Product Benefits | Hair Coloring |
| Recommended Uses For Product | Softening |
| Suitable Hair Color | All Hair Colors |
| UPC | 071249253076 |
| Unit Count | 1 Count |

## Product Details

- **Brand:** L'Oreal Paris
- **Color:** 5A Medium Ash Brown
- **Item Form:** Cream
- **Package Information:** Tube
- **Product Benefits:** Hair Coloring

## Images

![Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Ash Brown 5A, 1 Hair Dye Kit - Image 1](https://m.media-amazon.com/images/I/812IjgGlRKL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: What is L’Oreal Preference haircolor?​**
A: Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

**Q: What has changed with the new formula?**
A: New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

**Q: What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?**
A: Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

**Q: Which L’Oreal Preference shade should I choose?**
A: There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

**Q: What should I use to maintain my hair color?**
A: To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Amazing
*by M***E on May 26, 2025*

I had BLACK box dye in my hair. Went to a salon and got my hair fried off with black and lost a foot of hair. Had them dye it brown and it turned ORANGE after washing it. I was distraught and didn’t trust the hairdresser after losing a foot of hair. So I decided to dye my hair myself yet again with box dye to get back to my natural color. I went with this medium ash brown to cancel out the orange. It looks PERFECT. My hair feels healthy after drying it. This is as close to my natural hair color as it’s been in 7 years. Will continue to do my hair myself from now on. 🙏🏼

### ⭐⭐⭐⭐⭐ Muy buen producto, he comprado muchos anteriormente. 🥰
*by A***R on July 15, 2026*

Muy buena marca de tinte para el cabello. L’Oréal tiene también una amplia gama de colores para el pelo. Gracias 🥰

### ⭐⭐⭐⭐ 5A Medium Ash Brown
*by O***R on June 7, 2024*

If you’re looking for the color on the box this isn’t the one for you. The color, for me, developed the same color as the before and after photo. That said, I didn’t have light brown hair, like shown in results example, so don’t use that image as a reference. My hair is/was a darker brownish with a bit of gray and some sweet white streaks (I dig the white but dark gray hair, imo, is yuck). So if the baa pic is what you’re looking for, and have medium to dark brown hair, then this shade is for you. It does seem to work on grays, however, it didn’t work as well on white hair. The conditioner that comes with it smells like cheap perfume. It’s horrible! Why do they even use chemical smells in an item that is meant to easy what the chemicals you just put in your hair did?

## Frequently Bought Together

- L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 5A Medium Ash Brown, Pack of 1, Hair Dye
- L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 5 Medium Brown, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1
- L'Oreal Paris Magic Root Cover Up Gray Concealer Spray, Medium Brown, 2 Oz(Packaging May Vary)

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**Shop now:** [https://www.desertcart.sn/products/9683679-superior-preference-luminous-fade-defying-permanent-hair-color-hair-dye](https://www.desertcart.sn/products/9683679-superior-preference-luminous-fade-defying-permanent-hair-color-hair-dye)

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*Product available on Desertcart Senegal*
*Store origin: SN*
*Last updated: 2026-08-18*