---
product_id: 9314330
title: "COLOR WOW Root Cover Up – Temporary Hair Color Touch-Up | Water-resistant, mess-free touch-up for grays and thinning hair. Provides instant root and hairline coverage or highlights."
brand: "color wow"
price: "51374CFA"
currency: XOF
in_stock: true
category: "Color Wow"
url: https://www.desertcart.sn/products/9314330-color-wow-root-cover-up-temporary-hair-color-touch-up
store_origin: SN
region: Senegal
---

# Temporary, washes out with shampoo Reflective mineral powder for natural shine Water-resistant formula COLOR WOW Root Cover Up – Temporary Hair Color Touch-Up | Water-resistant, mess-free touch-up for grays and thinning hair. Provides instant root and hairline coverage or highlights.

**Brand:** color wow
**Price:** 51374CFA
**Availability:** ✅ In Stock

## Summary

> ✨ Cover roots like a pro, stay flawless all day! 💧

## Quick Answers

- **What is this?** COLOR WOW Root Cover Up – Temporary Hair Color Touch-Up | Water-resistant, mess-free touch-up for grays and thinning hair. Provides instant root and hairline coverage or highlights. by color wow
- **How much does it cost?** 51374CFA with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.sn](https://www.desertcart.sn/products/9314330-color-wow-root-cover-up-temporary-hair-color-touch-up)

## Best For

- color wow enthusiasts

## Why This Product

- Trusted color wow brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Instant Root Rescue:** Camouflages grays and regrowth in seconds—no dyes or peroxide needed
- • **Clean & Cruelty-Free:** No waxes, no PPDs, paraben-free, and cruelty-free for guilt-free glam
- • **Fuller Hair Illusion:** Fills thin spots and scalp gaps for visibly thicker hair
- • **Swim-Proof Confidence:** Water-resistant formula stays put through sweat and swims
- • **Multi-Dimensional Shine:** Reflective mineral powder creates a natural, multi-tonal finish

## Overview

COLOR WOW Root Cover Up is a water-resistant, temporary hair color powder designed to instantly conceal gray roots, regrowth, and thinning areas without harsh chemicals. Its reflective mineral formula delivers a natural, multi-dimensional finish that lasts until shampooed out, making it perfect for active professionals seeking a mess-free, cruelty-free solution to maintain a polished look on the go.

## Description

desertcart.com: COLOR WOW Root Cover Up – Temporary Hair Color Touch-Up, Platinum | Water-resistant, mess-free touch-up for grays and thinning hair. Provides instant root and hairline coverage or highlights. : Beauty & Personal Care

## Features

- Camouflage roots and regrowth instantly without dyes or peroxide. No waxes, no PPD’s + cruelty-free.
- Temporary color stays until shampoo’d out (you can swim in it!)
- Fill in thin spots and disguise exposed scalp to create the look of thicker, fuller hair
- Reflective mineral powder for a multi-dimensional, natural look

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B00O5484NM |
| ASIN  | B00O5484NM |
| Best Sellers Rank | #1,518 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #5 in Hair Mascaras & Root Touch Ups |
| Brand Name | COLOR WOW |
| Color | Platinum |
| Container Type | Jar |
| Customer Reviews | 3.4 3.4 out of 5 stars (1,234) |
| Department  | Unisex Adult |
| Full Cure Time | 6 months |
| Global Trade Identification Number | 05060150185403 |
| Hair Color Permanence | Temporary |
| Hair Type | Dry |
| Item Form | Powder |
| Item Type Name | hair-mascaras-and-root-touch-ups |
| Item Weight | 4.54 g |
| Item model number  | CW540 |
| Manufacturer | AmazonUs/FEDM1 |
| Manufacturer  | AmazonUs/FEDM1 |
| Manufacturer Part Number | CW540 |
| Manufacturer recommended age  | 0 months and up |
| Material Features | Natural |
| Material Type Free | Paraben Free |
| Model Number | CW540 |
| Number of Items | 1 |
| Product Benefits | Instantly covers grays and dark roots, extends highlights, and fills in hairline gaps seamlessly. |
| Product Dimensions  | 2.2 x 0.6 x 5 inches; 0.16 ounces |
| Unit Count | 1 Ounce |

## Product Details

- **Brand:** COLOR WOW
- **Color:** Platinum
- **Item Form:** Powder
- **Package Information:** Jar
- **Product Benefits:** Instantly covers grays and dark roots, extends highlights, and fills in hairline gaps seamlessly.

## Images

![COLOR WOW Root Cover Up – Temporary Hair Color Touch-Up | Water-resistant, mess-free touch-up for grays and thinning hair. Provides instant root and hairline coverage or highlights. - Image 1](https://m.media-amazon.com/images/I/71qaxHV+pSL.jpg)
![COLOR WOW Root Cover Up – Temporary Hair Color Touch-Up | Water-resistant, mess-free touch-up for grays and thinning hair. Provides instant root and hairline coverage or highlights. - Image 2](https://m.media-amazon.com/images/I/61GsCW0QrVL.jpg)
![COLOR WOW Root Cover Up – Temporary Hair Color Touch-Up | Water-resistant, mess-free touch-up for grays and thinning hair. Provides instant root and hairline coverage or highlights. - Image 3](https://m.media-amazon.com/images/I/818ToF-LBjL.jpg)
![COLOR WOW Root Cover Up – Temporary Hair Color Touch-Up | Water-resistant, mess-free touch-up for grays and thinning hair. Provides instant root and hairline coverage or highlights. - Image 4](https://m.media-amazon.com/images/I/61vx0lbZfML.jpg)
![COLOR WOW Root Cover Up – Temporary Hair Color Touch-Up | Water-resistant, mess-free touch-up for grays and thinning hair. Provides instant root and hairline coverage or highlights. - Image 5](https://m.media-amazon.com/images/I/61DesN0qDRL.jpg)

## Available Options

This product comes in different **Color** options.

## Questions & Answers

**Q: Hi! I want to know haw long does it last one box if you use it ones a week? Tanks**
A: I have had my Color Wow Root Cover Up since May, 2014 and use it frequently, maybe once a week, and still have a majority of it left.  I love it.  It blends in well with my color and I can wait 3 times as long to apply color to my hair by using it.  I highly recommend this product.  I'm sure the one compact of powdered color will last me a full year if not longer.

**Q: Trying to figure out which to get the medium brown or dark brown? Any suggestions on how to choose?**
A: I use this to cover silver / grey roots (80% +) in the front of my head.  I color to a dark blonde (level 6-7). I opted to go medium brown rather than dark blonde in this product,  assuming the very light roots would lighten up the medium brown Color Wow.  It is a great match and so happy with my choice; I have extended my root coloring by 2+ weeks using this product.

**Q: What are the ingredients in this product?  Has it been evaluated for toxicity by a group like Skin Deep?**
A: Hello, Thank you for your message. The ingredients are as follows: synthetic Fluorphlogopite, talc, mica, octyldodecyl steroyl stearate, ethylhexyl, palmitate, zinc stearate, silica, zea mays starch, pentaerythrityl tetraisostearate, aluminum starch octenylsuccinate, kaolin, phenoxyethanol, dimethicone, triethoxycaprylysilane, ci77499, ci 77491.

**Q: does this wash out of your hair in the rain? How many uses in the compact?**
A: My hair hasn't been rained on.  It has been snowed on and it didn't rinse out.  It completely washes out during a shampoo.  I don't know how many uses in the compact.  I would think it varies according to how much outgrowth there is  My sister has had hers about 6 months & does not have to reorder yet.She uses it about 3 times a week

## Frequently Bought Together

- COLOR WOW Root Cover Up – Instant Grey Coverage and Highlight Touch-Up | Water and Sweat Resistant | No mess Award-Winning Formula
- COLOR WOW One Minute Transformation – Instant frizz fix| Nourishing styling cream smooths, tames + defrizzes on the spot| Avocado oil + Omega 3’s hydrate, repair for silkier, smoother texture
- COLOR WOW Dream Clean Duo - 100% clean, sulfate-free COLOR SECURITY SHAMPOO and weightless COLOR SECURITY CONDITIONER| Achieve Super Glossy, Hydrated Hair

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*Product available on Desertcart Senegal*
*Store origin: SN*
*Last updated: 2026-08-02*