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✨ Root cover-up that works as hard as you do!
COLOR WOW Root Cover Up is a lightweight, mineral powder that instantly conceals roots, gray hairs, and thinning spots with a water-resistant formula that lasts until shampooed out. Free from harsh chemicals and cruelty-free, it delivers a natural, multi-dimensional finish that keeps your hair looking fuller and flawless through sweat, swim, and sleep.







| ASIN | B00M3DSVOO |
| Best Sellers Rank | #1,481 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #5 in Hair Mascaras & Root Touch Ups |
| Brand | COLOR WOW |
| Brand Name | COLOR WOW |
| Color | Dark Brown |
| Container Type | Box |
| Customer Reviews | 4.1 out of 5 stars 4,804 Reviews |
| Full Cure Time | 6 months |
| Global Trade Identification Number | 05060150185441 |
| Hair Color Permanence | Demi-Permanent |
| Hair Type | Chemically Treated |
| Item Form | Powder |
| Item Weight | 4.54 g |
| Manufacturer | AmazonUs/FEDM1 |
| Manufacturer Part Number | CW544 |
| Material Features | Natural |
| Material Type Free | Paraben Free |
| Model Number | CW544 |
| Number of Items | 1 |
| Package Information | Box |
| Product Benefits | Instantly covers grays and dark roots, extends highlights, and fills in hairline gaps seamlessly. |
| Unit Count | 1 Ounce |
H**E
Can’t live without it
Great product! Easy to apply, looks natural, and lasts. Helps me stretch out my hair appointments by a couple of weeks, so it saves money. I take it on my travels and it hides my gray well, especially in photos.
P**K
Works well is small for price
Wow works well but is quite small compared to the one I previously used. I like that it’s fragrance free and nice and dark to cover.
P**S
Can be natural looking.. with work
Works better than I thought it would. My hair is very dark brown so I bought the color “dark brown” which worked perfectly. I almost got black thinking the dark brown in photos may not be dark enough, but I’m glad I didn’t. You use the short brush end, get a good amount of product, then hold your hair taut and brush on firmly. Super surprised it was so easy. Also can be dusted along the hairline to look fuller. The only problem I encountered was putting it directly on the skin on my hairline; it looked like a dark spot/blob and I had to use the fluffier side of the brush to blend it out which was kind of difficult because this stuff sticks pretty good. In the light outside it looks like the product settled into my pores and was splotchy. Almost looked like I just got my hair colored and the dye was still there. I know now to dust on lightly when it’s not actually on a lot of hair. This product will save me a lot of money because my hair is so dark that grays show up easily and quick and I need my hair done every 3 weeks. Now I don’t have to worry about getting my hair done every time something important pops up.
E**.
Worth it
I get grays after 1 week of dyeing it. I tried sprayed and the crayon one. I hated it because when I would run my hands through the hair, it will be black on my hands and under my nails and the spray sometimes gets on to my side face or forehead. I was hesitant to buy this because it is a a bit costly but it is worth it because I been using it for about two weeks it has not Ron onto my hairs or pillows.
S**Y
Doesn't work even after repeated application
I was so looking forward to using this after seeing so many glowing reviews. I feel scammed. Absolutely no idea how it got so many great reviews. Are we using the same product? I have a few strands of grey that are easy to cover. I liked the idea of using a small brush to apply a powder that would stick to my hair. That sounded like easy to control and perfect for small areas of grey. I have never used a spray because it feels like too much product for a limited area to cover. Wow is expensive compared to other products but my hair is precious to me and I was willing to spend if the product was worth the money. I am so disappointed. I got it last night and immediately used it. I used Dark Brown on black hair. Kept applying layer after layer. It's miraculous how it almost doesn't do anything to my hair! I would think there is NO pigment in it if I didn't see some color on my fingers and forehead. I loved that it has no chemical smell, it wasn't messy (I did have to use a little makeup remover to cleanup my forehead after so many applications, but it was easy to cleanup), it felt like a good quality product. Except it didn't do the one thing it was supposed to do.
S**L
It works but doesn’t last
I wanted to love this product because it does a really good job covering gray roots. The color blends naturally with my hair, it’s easy to apply, and it gives instant coverage without looking messy or fake. For a quick touch-up before going out, it definitely works. The downside is that it doesn’t last as long as I expected. I noticed it started to fade and come off throughout the day, especially if I touched my hair. For the price, I was hoping for better staying power. Overall, it’s a good temporary fix that works well for instant coverage, but don’t expect it to last all day without needing to reapply.
L**Y
Love this for my fine hair
I love this product more than I thought I would! It does a great job covering the grey and is easy to control so you get it exactly where you need it. I discovered the added bonus that it can disguise my part and my colic, making my very fine hair look thicker and keeping the colic from looking like a bald spot. Definitely recommend for my fellow fine/thin haired ladies!
M**A
Lo recomiendo
Me encanta este producto, no tengo que estar pintándome el pelo todo el tiempo, lo recomiendo
G**E
recommended to purchase
What you see is what u get - recommended to purchase
M**Y
Great product
This product is very good and have used it for years. I use dark brown and it is dark brown and covers grey hair very well. Even though I use the applicator provided to touch up roots on larger areas, you can easily use a smaller thinner brush tool for your temples and even your eyebrows. It works really well for eyebrows with no smudging, using it lightly and to fill unless you want a thicker heavier look, the choice is yours. Easy to remove and reapply if you go wrong too. Will stay on until washed off.
C**E
Tolles Produkt, absolute Kaufempfehlung
Wenn es möglich wäre, würde ich diesem Produkt gerne 500 Sterne geben! Ich kann dieses Produkt uneingeschränkt empfehlen. Seit mehreren Jahren muss ich alle 3-4 Wochen den Ansatz nachfärben lassen, bei dunkelbraunen Haaren sind die grauen Haare einfach zu sehr sichtbar. Bereits nach 3 Wochen ist der Ansatz schon so sichtbar, dass ich zum Friseur gehen könnte. Um die Kopfhaut (und den Geldbeutel) zu schonen quäle ich mich aber meistens noch durch die vierte Woche und gehe dann erst zum Färben. Mit diesem Produkt ist das alles kein Problem mehr. Ich habe es bereits mehrmals ausprobiert und bin begeistert. Mit dem Pinsel ist das Puder gut aufzubringen, oben am Ansatz, aber auch seitlich und am Pony. Ich habe dunkelbraun genommen, der Farbton pass perfekt zu meinen Haaren und deckt super ab. Einmal alle 2-3 Tage bzw. nach dem Haarwaschen reicht aus, die Farbe des Puders läuft auch bei leichtem Regen nicht aus dem Haar. Im Urlaub hatte ich einen weissen Hut auf, auch dort war keine Verfärbung zu sehen. Alles in allem also ein tolles Produkt!!!!!
C**N
Cubre canas compacto
Muy recomendable. Es un polvo como si fueran sombras que junto a la brocha se aplica muy fácilmente sobre las canas incipientes. Hay que presionar bien la brocha sobre el nacimiento de la cana para cubrirla del color. No apelmaza, aguanta muy bien y no da sensación de llevar algo pintado
M**E
Ravie de mon achat
Très utile, solution bien pratique pour attendre les prochains rdv chez le coiffeur. Couleur conforme et adaptée. Ça a remplacé le spray que j'utilisais avant. La poudre est plus agréable pour ne pas avoir d'effet de matière sur les cheveux, et fonctionne très bien dès les petites pousses de cheveux blancs.
Trustpilot
2 months ago
2 weeks ago