HATOLDLIY Fudge Clean Blonde Violet-Toning Shampoo 8.4 oz, Black, (100104033)

Best shampoo for White/Grey/Platinum hair colors. Works like a charm. But do not keep it on for too long. Because it is super potent and works very well. I love it.

This shampoo is the first purple one that I have tried that successfully toned down my brass. Highly recommend.

Let me start by saying I have tried about 6-8 different brands of purple/toning shampoo, some really expensive brands included like Kevin Murphy, Amika, Matrix, and even the Clairol version which has been around forever. My introduction to this product was through a friend. I saw her one day and her hair was this beautiful silvery/gray color, not completely, but it seemed to hit all the right spots and it really was so pretty. A color I had been wanting to try. So when I asked what brand/color it was she told me it was her shampoo. I've been using it for 2+ years and it really is the best one I have found. This shampoo is SUPER purple, meaning you will need to rinse your hands and shower after use. Depending on how "dramatic" you want the change to be, you can adjust how long you leave it in your hair and how often you use it. When I first started using it I used it everyday and would leave it on anywhere from 5-10 min. After a few weeks I dropped it down to a few minutes in, 2-3 days per week. Over the last couple of years I have professionally colored my hair a few different shades. Now I am platinum blonde and use it a few days each week leaving it on 5+ mins. There's not a lot of brassiness to remove these days but it still gives my hair a silvery undertone which is awesome! you will not regret getting this toning shampoo. They also make a conditioner, which it okay, but I prefer other brands for that.

The best purple shampoo! My mom told me to buy it and it’s the best one either of us have ever used. I leave it in for 2 songs in the shower lol and it always comes out perfectly. I use about once a week

UPDATE A WEEK LATER I gave it a secong try, this time on dry hair and left it on for 45 min. Now I can see the difference, orangy tones are 90% gone and highlights are between ash and silver. I am happy with the results. ORIGINAL REVIEW I received it today and used it right away, it did nothing to my hair. I kept it on for 5 or 6 minutes as instructed, and even though it stained my hands and nails, it did nothing to my hair. I used it on wet hair, maybe next time I should try it on dry hair and leave it on for a longer time. FYI, my hair is currently a medium blonde with babylights and it is getting a brazzy tone that I was hoping to tone down with this shampoo. I will adjust my rating if I see better results next time. Giving 2 stars becasue it smells nice and the price wasn’t bad.

This product is the best for removing yellow tones! It will not do anything if it is slightly darker/orangy- but bleach blondes, it is the best there is! Need to be careful massaging evenly and familiarize yourself how long your hair needs, cause too long WILL turn it purple. Try 30 seconds at a time to begin with, while keep massaging it evenly. Then if you know your hair can take it, a couple of minutes. Yes your hair will fee dry after, so do not use every wash, I use it once a week and it absolutely fine. I use a conditioning treatment the shower after I use this to keep moisturize in. Conditioner always! If not your hair will feel like a rope.

I love love LOVE. This shampoo! As long as you leave it in for atleast 5 minutes, the brassiness is removed from your blonde hair! The price is amazing and the bottle size is pretty decent. Would definitely recommend this if you want to look blonder!👱🏼‍♀️

This purple shampoo is phenomenal. It’s so potent it will leave your hands slightly stained, and I usually dilute it with a little of my regular shampoo to keep my ice blonde hair the exact shade I want. Smells good and you only need a little to go a long way!

Conoscevo già questo shampoo anche se prima aveva una confezione diversa. È molto pigmentato e attualmente è il miglior antigiallo che abbia mai usato. Agisce già in meno di 5 minuti su base decolorata molto gialla/ramata (attenti a non tenerlo troppo perché può rendere i capelli lilla, specialmente se li avete già molto chiari). Sgrassa molto il capello quindi associatelo sempre ad un conditioner (magari sempre fudge). Il prezzo (circa 10 euro per 250ml) è più che conveniente data la qualità del prodotto. Potete vedere i risultati nelle foto prima/dopo

This the best purple shampoo for blonde hair- and I have tried many. You can customize how strong it is by how long you leave it in your hair, which I really like. I always go for a more ashy or cool blonde, I use this product once a week and it keeps my blonde tones looking exactly how I want them.

Bestes Silbershampoo. Es gibt einen klaren Blondton. Es hinterlässt keinen Lila Schatten in den Haaren. Keine andere Marke war bisher so zuverlässig und einfach anzuwenden. Komme aus dem Friseurbereich und kann das Profi sowie auch Kunden nur empfehlen um Gelbstich im Alltag zu reduzieren.

So glad I listened to the reviews! Worked so well on my yellow hair and I had tried everything! Thank you Fudge :P)

Gone back to this product. Great toner!