Magnetic Marketing: How To Attract A Flood Of New Customers That Pay, Stay, and Refer

I've read (I believe) every Dan Kennedy book, and have bought and used almost every course he has produced. Let me tell you, it's plenty. But I'm not a friend or client of his. When I saw that he had a new book out titled Magnetic Marketing, I thought it may be a book version of his Magnetic Marketing Toolkit, a phenomenal course for small business owners...one I bought years ago, an have applied to my own retail store. This book is not that. It's not the same material. At first, I was a little disappointed. The Magnetic Marketing Toolkit costs $400-$500 (at least it did 20 years ago, when I bought mine). I was hoping to get it in book form for my marketing library. So, I gave it 5 stars. Why? Because what you get here is a very long seminar...one Kennedy would give from the stage if he was selling the Magnetic Marketing Toolkit. But it's more than just a pitch. Every point made is explained. Every change in marketing is backed up with examples from real small business owners. Some of these ideas are counter intuitive. New business owners may not figure these things out on their own. So these ideas have to be sold. And it takes a whole book to do it well. What I am saying is that this is a book that sells you one a concept of small business marketing....a proven one. But along the way, you see how much of it is done/ Something that I think may be unique to Dan Kennedy books and materials (including speeches he gives). He tells you what to do to effectively market you business offer...while he is doing the very same thing live...at the very same moment. For example, he tells you the advantage of establishing credibility, as he is establishing his (well deserved) credibility at the same time. It's really marvelous to watch happen, if you're savvy enough to catch it. The book is a perfect book on marketing. It teaches necessary (but usually unknown) marketing principles for the small business owners that are the majority of his readership.....while he uses those exact same principles to establish himself as the Go-To Guy for marketing advice. What am I saying? Dan Kennedy practices what he preaches. A rare treat from the Marketing Guru crowd.

And if you are one of my or my clients' competitors, please don't buy this book. Yes, that's an old, corny, over-used cliché. But here's the thing about clichés...they're based on truths. Here's the thing. I am also an Amazon best-selling author, and for over 40 years I have steadfastly studied and practiced marketing and branding. I've read a few thousand books, listened to hundreds speakers and consultants, and become friends with many of the smartest marketers in the B2B community, including Dan Kennedy. Dan is my #1 go-to guy for continued, practical, and just darn great ideas anybody business person can use. He is probably the smartest marketer in the world today. "Magnetic Marketing" is, IMNSHO, his most important contribution to the art and science of marketing. So, yes, I recommend this book.

At first I thought this wasn’t written by Dan Kennedy because the cover of the book says the author is Dan Kennedy and the “Magnetic Marketing Team.” Since Dan is not above allowing other people to contribute to his books, or selling the space to them (as he openly admits in his other products), I thought most of this might have been written by other people. Not just because of the title. The writing style is different from that of his other books. For example, he underlines sentences, as if this were a sales letter. He rarely underlines sentences in his other books. Now I think I understand. This book is meant to be a sales letter for Magnetic Marketing. He has said authors sometimes write books that are disguised sales letters. And this is often effective marketing. Well promoting Magnetic Marketing is the purpose of this book. Still, he provides plenty of useful what-to-do content that you can then find out how to do.

Very easy to read. I completed it on a Sunday, over the course if the day. Simple but powerful techniques that I was able to easily implement.

Easy to order, timely delivery, and awesome product results!

Paradigm shifter book. I am in the Financial Services industry. For the past 3 years I thought I was an Insurance agent and financial adviser. After reading Dan's book "Magnetic Marketing" I now realize that my REAL business is "Marketing a Financial Services Business". I am a Marketer. After applying Dan's philosophies my business has grown 100%. I have doubled my client base in less than 1 month. Even if I can not completely explain why, I know it works. Anyone that is tired of "doing what everyone else is doing and getting the same results that everyone else is getting" should read and apply this book.

Kennedy’s magnetic marketing is written well and in the style of copy he briefly explains in the book. It’s easy to read and makes for a good time killer, but if you’re not new to marketing I wouldn’t recommend it. Kennedy covers basic concepts of marketing that are absolutely essential, he also provides useful examples to show what he’s talking about being done in the real world. However, I felt as if everything he went over in the book could be found in a lot less words around the internet, or a more complete guide to marketing.

Years ago, long before many of the leading contemporary marketing gurus advocated 'pull persuasion content marketing' over 'push selling', Dan Kennedy pioneered the idea of Magnetic Marketing. The essence of the Magnetic Marketing idea is that your success comes from creating an attraction force - ie 'the magnet' - that motivates prospects to seeks you out. So rather than chasing prospective customers, Magnetic Marketing practioners entice prospective customers to seek them out. The info product DK developed around this idea has been amongst the most successful in terms of units and $$$ of revenue plus impact on purchasers' business performance. Now, in his latest book, he reveals the essence of this powerful marketing system. If you have not yet gasped the essence this concept, this book may be life-changing. If you are already an experienced Magnetic Marketing practitioner, DK's newest book is a timely refresher and update of one of the most primary marketing concepts.

I bought this book as PDF for my friend‘s thesis.. she was very happy and reliable for her to summarize and discuss. One of the top books in marketing!

This book is a must read for any business owner that not only wants to survive but thrive. Dan Kennedy is one of the few serious marketing professionals with enough real life experience to really know what he is talking about. One of the few worth reading and learning from. This book is a great condensate of his system.

A foolproof system to attract the right kind of customers at the right time for the right price. I recommend this book to all business owners old and new alike.

Excellent information and easy ideas to put into practice. Haven’t finished the book, but it looks like a step by step guide as well.

Dan Kennedy has an unrivalled ability to simplify marketing concepts that other people try to make complicated. His ideas typically steer away from the latest gimmick and focus on making use of marketing concepts that have been proven to work over many years. Magnetic Marketing provides a framework and process for attracting, converting and retaining customers that others can model. Having bought and read several of his books, I'd highly recommend them to other business owners who want to get better marketing results.