---
product_id: 87004054
title: "Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Light Ash Blonde 9A, 1 Hair Dye Kit (Pack of 2)"
brand: "l'oreal paris"
price: "37438CFA"
currency: XOF
in_stock: true
reviews_count: 12
category: "L'oreal Paris"
url: https://www.desertcart.sn/products/87004054-superior-preference-luminous-fade-defying-permanent-hair-color-hair-dye
store_origin: SN
region: Senegal
---

# Up to 9 weeks fade-defying color Ammonia & peroxide free, vegan-friendly No-drip gel formula for precise application Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Light Ash Blonde 9A, 1 Hair Dye Kit (Pack of 2)

**Brand:** l'oreal paris
**Price:** 37438CFA
**Availability:** ✅ In Stock

## Summary

> ✨ Own your glow with Superior Preference—fade-defying color that commands attention!

## Quick Answers

- **What is this?** Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Light Ash Blonde 9A, 1 Hair Dye Kit (Pack of 2) by l'oreal paris
- **How much does it cost?** 37438CFA with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.sn](https://www.desertcart.sn/products/87004054-superior-preference-luminous-fade-defying-permanent-hair-color-hair-dye)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Long-Lasting Radiance:** Enjoy vibrant, luminous hair color that stays fresh for up to 9 weeks—no fading, no dullness.
- • **Precision Application:** No-drip gel formula ensures mess-free, even coverage for salon-quality results at home.
- • **Vegan & Gentle Formula:** Ammonia and peroxide free, crafted for all hair types with a cruelty-free, vegan-friendly blend.
- • **UV & Vitamin E Protection:** Exclusive Shine Protect Conditioner shields color from UV damage and boosts hair resilience.
- • **Gray Coverage & Conditioning:** Powerful permanent dye that covers grays while infusing hair with shine and softness.

## Overview

L'Oreal Superior Preference Light Ash Blonde is a permanent, ammonia- and peroxide-free hair dye kit featuring a no-drip gel formula for precise application. It delivers rich, luminous color with up to 9 weeks of fade-defying radiance, full gray coverage, and conditioning benefits. The kit includes a UV-filtered, Vitamin E-infused Shine Protect Conditioner to maintain vibrancy and hair health, making it ideal for professionals seeking salon-quality results at home.

## Description

L'Oreal Superior Preference Hair Color - our gold standard in luxurious permanent hair color since 1973. Superior Preference at-home hair coloring kit is special because it delivers super shiny luminous hair color. Preference gives you long lasting hair color that's fade-defying for weeks and weeks. From root to tip whether you have blonde hair, brown hair, black hair or red hair color, your color won't look dull or brassy. We pair our translucent gel hair dye formula with our exclusive Care Supreme Conditioner with Shine Serum that help keep color vibrancy and provides silky and shiny hair. Preference is available in over 50 Luminous Shades. Our Luminous Blonde shades range across a wide spectrum from light blonde to dirty blonde, honey blonde to red blonde and strawberry blonde to champagne blonde. Our rich Brown shades range across the spectrum of ash brown to sun-kissed caramel brown. Our deep Red shades range from dark red to auburn and copper to mahogany to burgundy. Each shade is crafted to show infinite tones and reflects, so you can find your own Superior Preference signature. Packaging may vary, what you receive may not be what is reflected on site.

Review: Ive had good experience with this product - I’ve used this product many times, and I recommend it. Color is nice. Doesn’t dry hair too much.
Review: L'Oreal is perfect hair dye - Hair came out very nice. The ash blonde doesn't leave any orange tint if you are coloring over dark hair. I love how my hair feels so soft after coloring it with this. Very happy with this!

## Features

- Find Your Superior Preference Signature: Our new and improved Superior Preference Permanent Hair Color creates rich, luminous, fade-defying hair color for gray hair coverage, radiance and conditioning for up to 9 weeks. Suitable for all hair types
- No-Drip Permanent Hair Dye Formula: Now with a no-drip texture, our gel formula offers better hair adherence and a more precise application. A concentration of long-lasting dyes combined with conditioning gel texture results in better hair fiber coating
- Hair Color Kit: Includes Color Gel, Developer Crème, Shine Protect Conditioner, 1 pair of gloves and instruction leaflet. Our UV Filter and Vitamin E-infused Shine Protect Conditioner helps keep first-day color vibrancy and provide silky, resilient hair
- L'Oreal Paris Hair Coloring Products: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B07D9W1QM9 |
| Best Sellers Rank | #173 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #2 in Hair Color |
| Brand | L'Oreal Paris |
| Brand Name | L'Oreal Paris |
| Color | 9A Light Ash Blonde |
| Container Type | Box |
| Customer Reviews | 4.4 out of 5 stars 2,341 Reviews |
| Global Trade Identification Number | 00071249378816 |
| Hair Color Permanence | Permanent |
| Hair Type | Normal |
| Item Form | Gel |
| Manufacturer | L'Oreal Multipacks Ameripac |
| Manufacturer Part Number | PR-COM-RT-X889784 |
| Material Features | Gentle, conditioning, fade-defying |
| Material Type Free | Ammonia Free,Peroxide Free |
| Model Number | 071249378816 |
| Number of Items | 2 |
| Package Information | Box |
| Package Size Name | Pack of 2 |
| Product Benefits | Conditioning, Hair Coloring |
| Recommended Uses For Product | Softening |
| Set Name | Complete Kit |
| Suitable Hair Color | Light Blonde |
| UPC | 071249378816 |
| Unit Count | 2 Count |

## Product Details

- **Brand:** L'Oreal Paris
- **Color:** 9A Light Ash Blonde
- **Item Form:** Gel
- **Package Information:** Box
- **Product Benefits:** Conditioning, Hair Coloring

## Images

![Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Light Ash Blonde 9A, 1 Hair Dye Kit (Pack of 2) - Image 1](https://m.media-amazon.com/images/I/81mNuVU43SL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: What is L’Oreal Preference haircolor?​**
A: Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

**Q: What has changed with the new formula?**
A: New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

**Q: What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?**
A: Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

**Q: Which L’Oreal Preference shade should I choose?**
A: There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

**Q: What should I use to maintain my hair color?**
A: To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Ive had good experience with this product
*by K***R on July 17, 2026*

I’ve used this product many times, and I recommend it. Color is nice. Doesn’t dry hair too much.

### ⭐⭐⭐⭐⭐ L'Oreal is perfect hair dye
*by A***R on May 1, 2026*

Hair came out very nice. The ash blonde doesn't leave any orange tint if you are coloring over dark hair. I love how my hair feels so soft after coloring it with this. Very happy with this!

### ⭐⭐⭐⭐⭐ Good color, good staying power.
*by R***S on June 26, 2026*

Pretty and natural-looking color on me. The color stays well, and the after treatment conditioner that comes with it is great. I tend to look orange-y when colors get too warm, so this is a nice light blonde. I order in bulk.

## Frequently Bought Together

- L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Light Ash Blonde 9A, 1 Hair Dye Kit (Pack of 2)
- L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 9A Light Ash Blonde, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1
- L’Oréal Paris Magic Root Permanent Hair Color, 10 Minute Hair Dye Kit to Rescue Roots with 100% Gray Hair Coverage, 9 Light Blonde, 2 Pack (Packaging May Vary)

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*Product available on Desertcart Senegal*
*Store origin: SN*
*Last updated: 2026-08-30*