---
product_id: 8695398
title: "Mastering the Complex Sale: How to Compete and Win When the Stakes are High!"
brand: "jeff thull"
price: "22906CFA"
currency: XOF
in_stock: true
reviews_count: 11
url: https://www.desertcart.sn/products/8695398-mastering-the-complex-sale-how-to-compete-and-win-when
store_origin: SN
region: Senegal
---

# Mastering the Complex Sale: How to Compete and Win When the Stakes are High!

**Brand:** jeff thull
**Price:** 22906CFA
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Mastering the Complex Sale: How to Compete and Win When the Stakes are High! by jeff thull
- **How much does it cost?** 22906CFA with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.sn](https://www.desertcart.sn/products/8695398-mastering-the-complex-sale-how-to-compete-and-win-when)

## Best For

- jeff thull enthusiasts

## Why This Product

- Trusted jeff thull brand quality
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## Description

Mastering the Complex Sale: How to Compete and Win When the Stakes are High!

## Images

![Mastering the Complex Sale: How to Compete and Win When the Stakes are High! - Image 1](https://m.media-amazon.com/images/I/61vZQa1QTcL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ 







  
  
    Best Book on Selling ... EVER!
  

*by S***R on Reviewed in the United States on March 12, 2012*

In my 25+ years selling (computers), I have read hundreds of books on selling. For the most part, they're written by people who have lucked-out selling in very "up" markets, selling consumer products such as life insurance, or came-up with their sales theories looking back on their "wins" and blocking-out their "no-wins". Prior to Thull's book, the ONLY sales book based on real fact-based studies was the breakthrough SPIN Selling by Rackem. It showed just why people bought - and didn't buy - using admirable stats from over 30,000 sales calls rather than the anecdotal recountings of "successful" salesmen. You all know the names.Thull's book goes way beyond SPIN Selling by showing - conclusively - why customers BUY rather than be sold. Thull's point is that people buy only when they realize the impact of not-buying; that continuing the on current path will lead to (or is currently creating) problems that far exceed the cost of the solution being offered. And, it is the salesman's/woman's job to find and develop these issues and bring the customer to realize the larger effect of the problem.These days, the emotional triggers/pain-points so sought after by "professional salespeople" are screened-out very early in the process, esp. with buying committees or extended financial reviews by higher management. The critical issue is to bring the customer to quantify (determine the direct and indirect costs of the problem) the impact that he/she/they will be sufficently motivated to move. This is far different from the salesperson "showing" the "value" of his/her product which in almost ALL cases is a scripted (canned) "solution" and has limited relevance to the specific problem the customer is facing. I've read and re-read "Mastering the Complex Sales" many times, there is so much worthwhile material in this book. It is absolutely ... the BEST BOOK on Selling EVER!

### ⭐⭐⭐⭐⭐ 







  
  
    a good read that makes you think
  

*by R***E on Reviewed in the United States on October 13, 2022*

I generally don’t read an author more than once. With Thule I’ve ordered his other two books. I’m always seeking a different way of thinking and Thull has got some gears churning so we’ll see…

### ⭐⭐⭐⭐⭐ 







  
  
    A must have for if you are the complex sales marketplace.
  

*by R***N on Reviewed in the United States on May 12, 2016*

This set ( Mastering , The Prime Solution, Exceptional Sales)  of books which detail the Complex Sale process from the point of view of  delivering value,  are easily the most completely thought out approach I have read to date on selling value.Thull starts with a a simple idea, that sellers /solutions need to tie their offer into solving valuable real measurable business problems , from the customers point of view to enable real measurable value outcomes .  Like any simple idea, the details of delivery have far reaching impacts on sellers and customers.  He has many phrases which stick with you,  like always going for the no,  spectacular success comes from unspectacular  preparation,  no problem/pain no sale,  no surprises, the salesperson is like a doctor.Thulls four separate steps areDiscoveryDiagnosisDesignDeliverBut the devil is  in the details.  Thull provides the details needed to fill in this framework.  This approach has the potential to set any seller far away from the pack of competitors as well as making  customer relationships very competitor proof.  Of any approach, this one truly recognizes the uniqueness of very customer and how to ensure the customer gets that value as well as recognizes it. This is a  trans formative process not only for the customer but the sellers organization as well.  A must have for if you are the complex sales marketplace.

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*Product available on Desertcart Senegal*
*Store origin: SN*
*Last updated: 2026-03-17*