The Public Relations Writer's Handbook: The Digital Age

I'm reading this book for a graduate level course in professional writing and public relations. The book is full of practical tips and best practices for writing media releases and pitches, speeches, blog posts - everything that a public relations practitioner may be called upon to write for their organization or client. I can see myself pulling this off the shelf for reference in the future. Even if you are a seasoned PR professional, you'll pick up a few tips and fine tune your skills.

If you're sent to a desert island and can only bring one book on public relations--this is the book. The original The Public Relations Writer's Handbook has long been the best how-to on PR written deliverables. The 2007 Second Edition brings the book into the Digital Age, per the amended title. Press releases, pitch letters, backgrounders, investor relations, Web content, event planning, PR plans--they're all here.Even experienced pilots use a checklist before takeoff. This book serves the same critical function for both PR pros and novices. Keep it on your shelf along with the rest of your reference canon, which should include The Elements of Style and The Associated Press Stylebook as this book recommends.

With the little experience I have in this field thus far, it is by far that only as time goes on, will you become better at being a professional in public relations. Books, google, forums can only do so much for an inexperienced individual. BUT, this book does give you a SOLID FOUNDATION to your career. Obviously so does a good education, but this book attributes to that greatly. I recommend it, I thank those writers for creating this book, and hope all that are seeking to get better in this field find their own way.

The book is kind of outdated, but that's the book Purdue University online M.S. Program in Communication chose for the Strategic Communication Professional Writing Class. I would have preferred a book more recent. Overall, most of the information is useful for what I need it for, mostly class discussions and preparing written documents.

Not terribly useful to a pro, I've been told, but it certainly helped me shape my work as a novice doing PR writing.

The book is good as new, it is very useful for PR writing.

I tried on multiple occasions to download this book and was unable to do so until months after my class had ended for the semester. So, I spent money on a textbook that I needed and couldn't use. Very disappointed.

Really useful desk reference for beginner and advanced practitioners.

Very useful tool. Contains many practical examples. I will surely use it throughout my caree.