---
product_id: 8368716
title: "The Business and Practice of Coaching: Finding Your Niche, Making Money, & Attracting Ideal Clients"
price: "59599CFA"
currency: XOF
in_stock: true
reviews_count: 8
url: https://www.desertcart.sn/products/8368716-the-business-and-practice-of-coaching-finding-your-niche-making
store_origin: SN
region: Senegal
---

# The Business and Practice of Coaching: Finding Your Niche, Making Money, & Attracting Ideal Clients

**Price:** 59599CFA
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** The Business and Practice of Coaching: Finding Your Niche, Making Money, & Attracting Ideal Clients
- **How much does it cost?** 59599CFA with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.sn](https://www.desertcart.sn/products/8368716-the-business-and-practice-of-coaching-finding-your-niche-making)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

The Business and Practice of Coaching: Finding Your Niche, Making Money, & Attracting Ideal Clients [Allen Ph.D., Wendy, Grodzki, Lynn] on desertcart.com. *FREE* shipping on qualifying offers. The Business and Practice of Coaching: Finding Your Niche, Making Money, & Attracting Ideal Clients

Review: Can you make a living as a life career coach? Is it a viable career choice? - This book isn't a how-to-coach book; it's a marketing book, a how-to-run-a-business book, directed at life, career & executive coaches. Many, many people call themselves "coaches" and thousands of newcomers enter the field each year. Only a small percentage of coaches make a six figure income, and the vast majority of coaches earn less than one third of that. What distinguishes the financially successful coaches from the others? Much of it is marketing strategy, the ability to define one's position in the market, focus on that defined niche, and operate the coaching business as a business. Anyone seriously considering a coaching -- or frankly, any type of consulting -- career would be well-advised to consider the business aspects of the coaching/consulting practice. Success requires not only coaching skills, but an enterpreneurial mindset and business savvy. In this book, the authors talk about positioning, differentiation in the market, and enterpreneurship. The authors also describe different types of coaching -- executive, small business, career, life, skills, relationships, creativity -- and outline marketing strategies tailored to each type. Finally, the authors provide plenty of helpful information for would-be coaches in several appendices. Overall, this is an eye-opening book for anyone thinking about embarking on a consulting or coaching practice. It is a great complement to the many other books out there that focus on the how-tos of coaching.
Review: A wonderful guide - This is really an excellent book for those coaches who are serious about building their business. If you are a coach or new to coaching you soon find out that being a great coach is irrelevant if you don't have people to coach and you won't have people to coach if you don't know how to marketing your business and retain clients. This book is really a step by step guide to setting up a coaching business and it is presented logically. If you are looking for coaching theory or new ways to really help clients this book isn't for you. If you think coaching is an effortless way to make a living, this book is a reality check. If you are committed to taking the required actions to make you a financially successful coach, this is a must read.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #668,131 in Books ( See Top 100 in Books ) #234 in Consulting #1,241 in Job Hunting & Career Guides #5,723 in Economics (Books) |
| Customer Reviews | 4.6 4.6 out of 5 stars (73) |
| Dimensions  | 6.5 x 1 x 9.6 inches |
| Edition  | First Edition |
| ISBN-10  | 0393704629 |
| ISBN-13  | 978-0393704624 |
| Item Weight  | 1.39 pounds |
| Language  | English |
| Print length  | 320 pages |
| Publication date  | September 17, 2005 |
| Publisher  | W. W. Norton & Company |

## Images

![The Business and Practice of Coaching: Finding Your Niche, Making Money, & Attracting Ideal Clients - Image 1](https://m.media-amazon.com/images/I/618Xnp1PjrL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Can you make a living as a life career coach? Is it a viable career choice?
*by C***. on February 16, 2010*

This book isn't a how-to-coach book; it's a marketing book, a how-to-run-a-business book, directed at life, career & executive coaches. Many, many people call themselves "coaches" and thousands of newcomers enter the field each year. Only a small percentage of coaches make a six figure income, and the vast majority of coaches earn less than one third of that. What distinguishes the financially successful coaches from the others? Much of it is marketing strategy, the ability to define one's position in the market, focus on that defined niche, and operate the coaching business as a business. Anyone seriously considering a coaching -- or frankly, any type of consulting -- career would be well-advised to consider the business aspects of the coaching/consulting practice. Success requires not only coaching skills, but an enterpreneurial mindset and business savvy. In this book, the authors talk about positioning, differentiation in the market, and enterpreneurship. The authors also describe different types of coaching -- executive, small business, career, life, skills, relationships, creativity -- and outline marketing strategies tailored to each type. Finally, the authors provide plenty of helpful information for would-be coaches in several appendices. Overall, this is an eye-opening book for anyone thinking about embarking on a consulting or coaching practice. It is a great complement to the many other books out there that focus on the how-tos of coaching.

### ⭐⭐⭐⭐⭐ A wonderful guide
*by T***X on July 24, 2008*

This is really an excellent book for those coaches who are serious about building their business. If you are a coach or new to coaching you soon find out that being a great coach is irrelevant if you don't have people to coach and you won't have people to coach if you don't know how to marketing your business and retain clients. This book is really a step by step guide to setting up a coaching business and it is presented logically. If you are looking for coaching theory or new ways to really help clients this book isn't for you. If you think coaching is an effortless way to make a living, this book is a reality check. If you are committed to taking the required actions to make you a financially successful coach, this is a must read.

### ⭐⭐⭐⭐ Well written
*by T***T on January 24, 2014*

I like this book. I have found it thoguhtful and helpful to me while beginning my own business. I would have liked a little more about the business side and less of descriptors of every possible type of coach, that is the only criticism I have. I have been referring to it frequently as I go about setting up my own business.

## Frequently Bought Together

- The Business and Practice of Coaching: Finding Your Niche, Making Money, & Attracting Ideal Clients
- Developing Coaching Skills
- Soul Coaching: 28 Days to Discover Your Authentic Self

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.sn/products/8368716-the-business-and-practice-of-coaching-finding-your-niche-making](https://www.desertcart.sn/products/8368716-the-business-and-practice-of-coaching-finding-your-niche-making)

---

*Product available on Desertcart Senegal*
*Store origin: SN*
*Last updated: 2026-02-25*