What is L’Oreal Preference haircolor?

Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

What has changed with the new formula?

New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?

Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

Which L’Oreal Preference shade should I choose?

There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

What should I use to maintain my hair color?

To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

Fully operational. Shipping worldwide, on schedule.Duty & taxes paid at delivery

Help Track order

Account Cart

Fully operational. Shipping worldwide, on schedule.Duty & taxes paid at delivery

Help Track order

Account Cart

L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Ultimate Natural Blonde 10NB, 1 Hair Dye Kit

L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Ultimate Natural Blonde 10NB, 1 Hair Dye Kit

Product ID: 7970458

Details

Brand
L'Oreal Paris
Color
10NB Ultimate
Item Form
Gel
Package Information
Bottle
Product Benefits
Conditioning

⏳Up to 9 weeks fade-defying color

🌞UV filter & Vitamin E shine protection

💧No-drip gel formula for precise application

20956CFA

Duties & taxes included

In stock

Sold byAmazon SenegalDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to Senegal.

Secure transaction

Description

✨ Own your glow with fade-defying brilliance!

COMPLETE COLOR KIT - Everything you need in one box—color gel, developer crème, shine protect conditioner, gloves, and easy instructions.
LONG LASTING RADIANCE - Enjoy vibrant, luminous hair color that stays fresh for up to 9 weeks—no fading, no compromise.
PRECISION APPLICATION - No-drip gel formula ensures mess-free, even coverage for salon-quality results at home.
ULTIMATE CONDITIONING - Infused with Care Supreme Conditioning and Vitamin E for silky, soft, and resilient hair after every dye.
GRAY COVERAGE NATURAL BLONDE PERFECTION - Seamlessly covers gray hair while delivering a rich, natural blonde shade that turns heads.

L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color in Ultimate Natural Blonde 10NB delivers rich, radiant color with up to 9 weeks of fade resistance. Featuring a no-drip gel formula for precise application and a UV-filtered, Vitamin E-infused conditioner, this kit ensures vibrant, shiny, and conditioned hair with every use. Perfect for all hair types and designed to cover gray hair seamlessly, it’s the professional-grade color solution trusted by millions.

Specifications

ASIN	B000KOWJ28
ASIN	B000KOWJ28
Best Sellers Rank	#174 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #2 in Hair Color
Brand Name	L'Oreal Paris
Color	10NB Ultimate Natural Blonde
Container Type	Bottle
Customer Reviews	4.6 4.6 out of 5 stars (1,280)
Global Trade Identification Number	00071249253342
Hair Color Permanence	Permanent
Hair Type	Normal
Item Form	Gel
Item Weight	0.01 kg
Item model number	CX
Manufacturer	L'Oreal Paris
Manufacturer	L'Oreal Paris
Manufacturer Part Number	071249253342
Material Features	Natural
Material Type Free	Aluminum Free,Paraben Free,Dye Free,Sulfate Free
Model Number	CX
Number of Items	1
Product Benefits	Conditioning, Hair Coloring
Product Dimensions	6.3 x 3.55 x 2.25 inches; 0.35 ounces
Recommended Uses For Product	Softening
Set Name	Superior Preference
Suitable Hair Color	Light Blonde
UPC	071249253342
UPC	071249253342
Unit Count	1 Count

Common Questions

Are the products genuine and authentic?+

Yes, all products are sourced directly from authorized retailers in the US, UK, UAE and India. We maintain strict quality control processes and verify each product before shipping. All items come with applicable manufacturer warranties and are covered by our standard return policy.

How long does delivery take and is it reliable?+

Delivery times vary by destination country, typically ranging from 3-9 business days. Each order is fully trackable through our system. We handle all customs clearance and use reliable courier partners for last-mile delivery. You'll receive regular updates about your order status via email and our app.

What is Desertcart? Is it safe to order from?+

Desertcart is an international e-commerce platform operating since 2014. We securely process thousands of orders globally each day. Every product goes through our quality verification process before delivery, and we provide end-to-end order tracking, 24/7 customer support, and a comprehensive returns policy to ensure a safe shopping experience.

How is product pricing calculated?+

Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

Trustpilot

TrustScore 4.5 | 7,300+ reviews

Ayesha M.

The product exactly matches the description. Very satisfied with my purchase.

5 days ago

Reema J.

Perfect platform for hard-to-find items. Delivery was prompt.

1 month ago

View all Trustpilot reviews

Shop Global, Save with Desertcart

Value for Money

Competitive prices on a vast range of products

Shop Globally

Serving millions of shoppers across more than 100 countries

Enhanced Protection

Trusted payment options loved by worldwide shoppers

Customer Assurance

Trusted payment options loved by worldwide shoppers.

Desertcart App

Shop on the go, anytime, anywhere.

20956CFA

Duties & taxes included

In stock

Sold byAmazon SenegalDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to Senegal.

Secure transaction

Trustpilot

TrustScore 4.5 | 7,300+ reviews

Neha S.

Excellent communication throughout the order process. Product is perfect.

2 weeks ago

Yusuf A.

Fantastic experience overall. Will recommend to friends and family.

1 month ago

View all Trustpilot reviews