Superior Preference Hair Color, 10NB Ultimate Natural Blonde

This is a great product! It's not too thick,so it's easy to apply. It gives great coverage that lasts, even for hard to cover gray hair. It doesn't fade if used regularly. This is always my go to for a beautiful look. And it's a good price.

I was really pleased with the results from L'Oréal Paris Superior Preference! The color went on evenly and left my hair looking vibrant, shiny, and refreshed. I especially love how soft my hair felt afterward instead of dry or straw-like. The color looks natural and has a beautiful, luminous finish that makes my hair look healthier. I’m very happy with the results and would definitely use it again!

Always consistent

I have used this color for years. I have medium brown hair and this shade gives me a dark blonde color. Easy to apply and the enclosed hair conditioner lasts until next time I need to color.

I have been using this product for years and the only reason it is not getting a 5 star review is that it does not cover the gray. It lightens my dark hair to a lovely blonde without drying or frizzing. Because the color I choose is so light, my gray blends beautifully. Other products cannot get me to the light color I am wanting as well as L'Oreal Paris superior preference. I'm a customer for life.

Great color

Awesome

I love this color.

Tapa muy bien las canas, y fija muy bien el tono

I liked the color almost a dupe for discontinued loreal blondissmes ultra light sun blonde

My favourite box dye! Iv been using it for half a year now, I use it once a month. It doesn’t damage my hair at all, and it actually feels very nice after using it.

Loreal est toujours n1

Love the colour. Great hair dye