Indus Valley Brown Hair Dye, Light Brown 5.0, Gel Hair Colour 1.0 Dark Brown, Safer Alternative to Ammonia, Peroxide & Chemical Colours, Up to 100% Grey Coverage, Lasts 28 Shampoos

Getting very grey and I dont like to pay a ton of money for a color that usually burns and irritates my scalp and doesn't always cover my grey very well. This doesn't irritate At ALL. Color is ok and seems to always be darker than I want initially. No matter what shade I get but after washing fades a bit. I like the feel of my hair afterbusing this

The description for this product on the Amazon website states that it does not contain any harsh chemicals. It also state that the product contains no peroxide. I bought it based on that information and just used it on my hair. It should be noted that although I bought the light brown color that it turned my hair black. I left it on for the time recommended in the instruction booklet, which was 45 minutes. After seeing how well it dyed my hair I got curious and did a more thorough reading of the ingredients on the bottom of the box. It contains sodium carbonate peroxide. This is a common ingredient in powdered-at- home permanent dyes. I cannot believe that this product advertises itself as no harsh chemicals. I will go back to my semi-permanent dyes, which although wash out within a month, have no ammonia or peroxides.

This is by far the BEST non peroxide non ammonia permanent hair color I have ever used! I usually do not write reviews but I am now to help other gals out. If your on a tight budget and can't afford salons this is a great alternative. I'm 51 have heavy gray hairs, bought a brush from Sally's and started at roots then took each section and brushed the color through to my ends. Then combed my hair to the ends throughout the processing of 45 minutes. I'm absolutely astonished at the color, my scalp didn't burn or itch like the salon chemical. The color is really pretty!

It doesn't have the pungent smell what other dyes have. It doesn't have harmful chemicals but at the same time the color doesn't last as long as the traditional dyes.

Used this brand and color for about a year- the last time I used it (light brown) my hair turned a brassy red/orange! I don’t recommend any longer.

I like how my hair came out, but it is much darker than what the color suggested. I went with a lighter color as someone suggested to me, but it still came out very dark. It feels nice and it was relatively easy to use. I would have preferred the color to be more true to what they said it was going to be.

I don’t normally do reviews, but I thought that I should on this one it did really cover gray very well although I feel like the color was more of a dark brown instead of a light brown. I just started using this because I’m really allergic to regular hair dye. It would make my head itches extremely bad after but with this one I can say it did itch a little bit, but nothing like regular hair dye. I would really recommend this hair dye, although go with a lighter color.

I've been using Indus Valley Natural Hair Color for 5 years around every 3 to 6 months. Not only does it cover my gray 100% but also makes my hair thicker and stronger! Plus it is super affordable. I refuse to go to a salon and pay them a large sum of my hard-earned money for hair color that damages my hair and scalp. Indus Valley is brilliant and absolute genius to offer up something natural at 1/4 of the price! My natural color is a dirty blonde and I like to switch it up seasonally by using their Dark Blonde, Medium Brown, and Light Brown. And I think I've used their Copper Blonde once. All colors gave me my desired look with no green, purple, or blue tint. In the natural sunlight, I do have a subtle shiny copper hue with each color that I love and get many compliments for. It's my opinion the reason is due to my own natural hair color, and I'm fine with that. Thank you, Amazon for presenting Indus Valley products!

Very easy to use, made my hair a gorgeous rich colour with no harsh chemicals and especially important to me is that it is a cruelty-free choice, no animal testing. On opening the package I was surprised to find much more than I’d expected, a lovely application brush, conditioner and hair masks. I will be using this again and again!

I don't buy these .. but my wife does and these are the only brand she uses. It's not just the appearance, it's the safety factor as well. Look at the ingredients and you will know what i mean. So on a safety factor ( less likely to cause heath problems ) and appearance it's a product that my wife is now committed to

the dye color fades faster than i would have thought

I have looking for a product like this.....organic, no chemicals, no ppd, no hydrogen peroxide, alcohol...etc. I think I found it. Used it today...seems a good product...exactly what I have been looking for....for aging hair. I think this is a keeper.

It’s natural product. Did not cause any allergies. Covered almost half of the gray hair