Will It Fly? How to Know if Your New Business Idea Has Wings...Before You Take the Leap (Financial Times Prentice Hall Books)

Excellent.

A complete time waste

This is a work book, it is very detailed and comprehensive, but it is not a "good read" more of an "essential read" if you are planning to start a multi million dollar/pound business. Or you are planning on embarking on a significant expansion of an already large business.The author states clearly that this is not for the one man band - it is not, but it is also less valuable for the small to medium business. The reason - it is too detailed and you are likely to skip sections that you feel do not apply and so the rating system will become skewed. If you do use it for the purpose I can see it being useful to force you to think about issues you may have missed.It is a book that is very important for a very specific period in the life of a business. For the weeks or months after that initial brainwave, it could help you determine if your brainwave will support you as you surf to success or if you could avoid the rocks and surf elsewhere. It could, as the author suggests, help you redirect the direction of your wave. Your initial thought could be near the mark but miss an opportunity that was "near adjacent". The rigour of the exercise would make your idea stronger or allow you to drop it.I can see this book being very relevant to investors and business coaches who are looking to test the strength of a prospect or help strengthen a business's plan.For me, as a system developer for medium sized businesses, I will use the book to evaluate my clients to see how best to direct the development of the business system so that the client can avoid the pitfalls and head towards a more targeted and successful outcome.

Awesome service. This was my 2nd purchase and I will buy again from you next time!!I love the book!

Not much practical info. More a quiz to rate your idea based on key points

I sincerely hope no one else will end up wasting their money purchasing this book.I bought "Will It Fly" looking for practical advice about how to begin a new business and evaluate the quality of a business idea. What I got was a book filled half with meaningless self-esteem boosters and vague sports metaphors and half with laughably inapplicable advice. To give an example, one of the chapters of the book was devoted to the idea that if your business idea may be impeded by a law, simply lobby congress to change the law. A simple, practical solution for a guy trying to start his first small business right? Additionally, a disturbing, reoccurring theme of the book was the advice to retain a lawyer as soon as possible as some of the actions the book is encouraging your emerging business venture to do may one day be seen as illegal by the Department of Justice.Who wrote this garbage?

Supplemental reading for my course.