Radiant Hair Color Kit, 8.5NNA Dark Neutral Blonde, 1 Pack | 100% Gray Coverage for Resistant Grays, Ammonia-Free, PPD-Free, Dermatologist-Tested, Permanent Hair Dye, Lusia Blonde

I have been coloring my hair for 30 years. I used to use Clairol Nice and Easy but my husband constantly complained about the smell. It was pretty bad. I also didn't like the color for the first week after I used it. It would take a couple of washings for it to settle into my hair. I saw an ad for Madison Reed and decided to try it. No smell, no harsh ingredients and gluten free! The color is beautiful the first day. I feel like it is better quality for my hair and worth spending a little bit more. Still cheaper than going to a salon! Cons: It is more money than Nice and Easy. I also don't like that I have to leave it on for 45 minutes. I have some grey and it really struggles to cover the greys. I used to use a shade lighter, but Madison Reed recommended I go a shade darker to cover the greys better. It worked and I do like the color.

My favorite brand. It’s pricier than what I normally buy but it’s well worth it. Stays a lot longer than other brands, that’s for sure. Have never had discoloration from using a different brand and then using this one, colors my gray better than anything else I’ve found and my hair feels great afterwards. Highly recommend!

This is the worst hair dye ever! Besides being way over priced, it didn't cover, my gray hair AT ALL, even though I was very thorough, and applied it several times, (especially at my hairline around my face), it's still gray/white. Ugly color, no one would want this weird shade.😒 It also damaged my hair, Swartzkoff and L'Oreal always leave my hair silky for a couple of months. I can barley run my fingers through my hair now, a LOT of it fell out when I rinsed it out, and it feels really bunchy now. I'll probably have to cut it off and start all over now. What a Bummer! Plus, it barley covered my shoulder length hair, it contains a stingy amount. Don't believe the hype, Beware!

Good product. Impressed with the items in the box. Color was good however the color could have done a better job covering the gray. I have tried it multiple times to ensure I was evenly applying the color. Could be better.

best box dye i have ever used pricey for box dye compared to others but you get what you pay for...also not going to salon is so nice...was getting roots done every 4 weeks at salon and now ordering madison reed dye and coloring roots every 7 or 8 weeks

I was really wanting to give this product a chance. I hadn’t colored my hair in many years and I felt I needed to lighted my light brown roots to match up better with the ends that were naturally highlighted over time. The color I chose was close to the color of my ends. I was pleased that Madison Reed had instructions for my situation, first time color with darker roots. However, the design of the products made the mixing of color vs. activator challenging. It said to mix 50% of each together in a bowl. One was in a metal tube the other in a plastic squeeze bottle. I had to guess how much was 50%. The bottles had no demarcation of half so I did my best and mixed up the solution in a glass bowl. After I applied the color to the lower parts of my hair as instructed I noticed that the activator gel had settled. The gel after pouring out took several minutes to full settle in the bottom and I saw that my ratio wasn’t right. I was already 7 minutes in to the process with the color on my hair. I decided to mix the rest together and color my whole head hoping it would balance out. I am not sure if that was the best choice because my resulting color was not great, it was a bit brassy which I can live with but it also darker my highlights. I will accept user error with the color but the main problem was it made my hair feel like steel wool. Even after washing and using the provided condition, which usually make my hair feel amazing after dying, it was still rough. I have washed it almost daily since coloring and every time my hair gets wet it feels rough. I hope that this helps anyone considering this product. I was really hopeful but disappointed.

This is a nice kit, comes with everything you need, but for 30 bucks the color is def no better than cheaper drug store dyes. I started with natural dirty blonde hair that had light blonde highlights. I wanted to even it out so went for natural dark blonde. This color came out as a reddish tone and didn't even color over the highlights. Also this isn't the easiest to apply. It should come with a comb attachment for the bottle for those doing all over color. I have shoulder length hair and it was hard to get the color through it all evenly. Also it smells oddly like smoke. I don't really recommend this. Not good enough to justify the price. You're better off with L'Oreal or one of the other similar brands.

Very nice product that comes with everything you need to color your hair.