Digital Marketing Strategy: An Integrated Approach to Online Marketing
Product ID: 760575667
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Build an effective and practical digital marketing strategy with this bestselling guide, covering everything from automation and analytics to integrating AI. Digital Marketing Strategy is a global bestseller, and a one-stop guide to structuring and building a more strategic approach to digital marketing. Now fully updated, this third edition covers the integration of AI in marketing, e-commerce, marketing automation, affiliate marketing and how to use digital analytical tools, plus new strategies for the latest cookie changes and privacy protection. Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a successful digital marketing strategy for measurable, optimized results. Recommended by the Chartered Institute of Marketing (CIM), it is supported by real-world case studies from the likes of Coca-Cola, Spotify, Airbnb, Adidas and Hostelworld as well as checklists, key terms and insights from leading industry practitioners to help you develop your own digital marketing strategy. This book is an invaluable guide for both digital marketing students and entry-level to mid-management marketing professionals. Accompanying online resources consist of practical implementation guides spanning SEO, paid-search, email, lead-generation, as well as presentation slides and activity sheets. Review: A huge waste - Please don’t waste your time and money as I did. It’s a complete waste of time and money. I read all these nice reviews and I thought this would be a good book, but definitely not. I didn’t learn anything new from these hundreds of pages, it was very repetative and didn’t contain any gems. So please despite all the good reviews trust me, it’s a complete waste of your time. If I compare this book to a book like ”How to win friends and influence people”, I would give this a 1 star and that book 5 stars. Definitely don’t recommend. Review: Appreciation. - An Excellent Read With Brilliant Information & Insights With Digital Marketing, I'm glad I picked Up This Book, Simon Sincerest appreciation.
| Amazon 売れ筋ランキング | 洋書 - 133,599位 ( 洋書の売れ筋ランキングを見る ) Search Engine Optimization - 20位 Retailing Industry - 44位 Web Marketing - 99位 |
| おすすめ度 | 5つ星のうち4.4 148 レビュー |
B**R
A huge waste
Please don’t waste your time and money as I did. It’s a complete waste of time and money. I read all these nice reviews and I thought this would be a good book, but definitely not. I didn’t learn anything new from these hundreds of pages, it was very repetative and didn’t contain any gems. So please despite all the good reviews trust me, it’s a complete waste of your time. If I compare this book to a book like ”How to win friends and influence people”, I would give this a 1 star and that book 5 stars. Definitely don’t recommend.
T**I
Appreciation.
An Excellent Read With Brilliant Information & Insights With Digital Marketing, I'm glad I picked Up This Book, Simon Sincerest appreciation.
A**A
Excelente livro para quem precisa se atualizar
Excelente livro para quem precisa atualizar suas visões de marketing presas a um passado analógico. Uma leitura consistente e concisa ao mesmo tempo!
M**A
Good book for your start to digital strategy
A good book for most starters to digital marketing. You can go to the specific topics to get an overview of topic like social media, email or search marketing. There are also topics on consumer behaviour and the digital ecosystem which will prove useful for all those who like to get an overall knowledge of digital marketing.
S**A
Very good book
I liked this book a lot. It was fun and easy to read.
Trustpilot
2 weeks ago
2 months ago