---
product_id: 75312956
title: "Why We Buy: The Science Of Shopping Paperback – June 2, 2000"
brand: "paco underhill"
price: "30049CFA"
currency: XOF
in_stock: true
reviews_count: 7
url: https://www.desertcart.sn/products/75312956-why-we-buy-the-science-of-shopping-paperback-june-2
store_origin: SN
region: Senegal
---

# Why We Buy: The Science Of Shopping Paperback – June 2, 2000

**Brand:** paco underhill
**Price:** 30049CFA
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Why We Buy: The Science Of Shopping Paperback – June 2, 2000 by paco underhill
- **How much does it cost?** 30049CFA with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.sn](https://www.desertcart.sn/products/75312956-why-we-buy-the-science-of-shopping-paperback-june-2)

## Best For

- paco underhill enthusiasts

## Why This Product

- Trusted paco underhill brand quality
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## Description

Full description not available

## Images

![Why We Buy: The Science Of Shopping Paperback – June 2, 2000 - Image 1](https://m.media-amazon.com/images/I/912eBweuVjL.jpg)
![Why We Buy: The Science Of Shopping Paperback – June 2, 2000 - Image 2](https://m.media-amazon.com/images/I/912eBweuVjL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Why We Buy Helps Me Sell!
*by C***R on April 20, 2000*

Since I have never been an avid shopper (usually once or twice a year besides the grocery), I found this book absolutely enlightening! I find I "shop like the guys" in the stores the few times I go each year. Usually I give my neighbor money and she buys my clothes, etc., during her very frequent shopping trips.However, about a year ago I opened a Holistic Clinic and have started carrying items to fill needs of my bodywork clients and yoga students, etc. Paco's book really made a BIG difference in how I have done the presentation of products, signs, customer checkout, etc. My sales did indeed increase significantly!I'm in a Business Networking group and have recommended the book to the other 20 people in that group and loaned it to a few. I also recommended it to 3 of our local bookstores (including a very large chain), the post office, and have given it as a gift to two friends who are starting their own businesses.My husband teases me about "Well, what does Paco say?"This book is fun to read, extremely informative, and has made a great difference in my sales - and a newfound enjoyment in shopping for me!Thanks Paco!

### ⭐⭐⭐⭐⭐ Very good spacial consumer behavior analysis
*by D***V on March 17, 2003*

This book is focused on the development of a body of knowledge in how consumers shop from a physical standpoint. The main research methodology is that of general urban anthropology, meaning that the author bases his findings on thousands of observations of consumers in stores and then tries to synthesize his findings.I found the book very useful in drawing attention to the importance of observation in determining store layout, and some of the main conclusions are very enlightning, such as suggestions on how the different shopping behaviors of men, women, children and the elderly affect the optimal layout of a store. Issues such as shelf height and location, corridor width, and customer profiling are dealt with in many different examples, giving the reader a good understanding of the methodology and the main lessons learned.Overall, I recommend this book to someone who is somehow responsible for a retail environment. The lessons are good, the book is written in an engaging manner, and the method of thinking (observational) is presented in a convincing manner. The tone of the author is sometimes a little arrogant, and for that reason I took off a star, but otherwise it is a very useful book.

### ⭐⭐⭐⭐ Paco's Life Work
*by A***K on January 21, 2005*

Paco Underhill's Envirosell has carved out a healthy and valuable niche in retail consulting - loosely, it's the 'science of shopping,' and Paco and team do impressive legwork to round up secret shopper-based observation and hidden video analysis.But, don't expect to read 'Science of Shopping' and come out with a gameplan for your small- or medium-sized chain (although there's certainly a fair share of pointers). 'Why We Buy' is more a walk through Paco's life work, the evolution of the science. And kudos to Paco for that: he literally invented the field. My hats off to him. Coming out with the book was a brilliant piece of marketing. Want proof of that? When I pulled up 'Why We Buy' here on amazon to write this review, I was met with a sponsored link to Envirosell. Sweet.

## Frequently Bought Together

- Why We Buy: The Science Of Shopping
- Buyology: Truth and Lies About Why We Buy

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*Product available on Desertcart Senegal*
*Store origin: SN*
*Last updated: 2026-03-09*