Natural Instincts Demi-Permanent Hair Dye, 7A Dark Cool Blonde Hair Colour, Pack of 1

My natural hair colour is a mid to dark brown. Previously I had demi permanent colour at the hairdressers. Couldn't afford foils etc so it was just one colour all over. As I went more grey, it looked more orange in some light. So I decided to stop colouring my hair 3 years ago. It was very grey underneath, and as I like to wear my hair up, this was the main colour that was seen. A smattering of silver/ grey throughout, but predominantly grey at the front, and I was getting fed up with looking grey. I can't afford grey blending, but thought if I used a ash blond semi permanent, that would just colour the grey, and give me the look of expensive (!) highlights, without the cost. I had read if you choose an ash tone it looks less orange. Once applied all over, I left it for 20 mins. I am happy with the results, but it's not what I was aiming for, which was blond highlights. When this washes out, I'm going to try the same again but with a lighter ash blond semi - permanent, if I can find one.

True to box picture. Gentle and blends well with different tones.

I tried this hoping for a subtle, natural-looking blonde refresh, and it was… okay. The color came out a bit darker than I expected and leaned more neutral than “cool,” so it didn’t fully cancel out the warmth in my hair. It did leave my hair feeling soft and not overly damaged, which I appreciated, and the smell wasn’t too harsh compared to other dyes. Overall, it’s decent for a gentle, low-commitment color, but if you’re really aiming for a true cool-toned blonde, this might not quite get you there.

The 7A Dark Cool Blonde came out very dark on my hair with red hues, like medium brown on my blonde highlights and dark brown on my light brown low lights.. I am not very happy with the color at all. Giving it 3 stars because it does feel well conditioned and it did blend my salon blonde and grey at least even though I don't like the color it ended up. It didn't fully cover my white streaks but I didn't expect it to. I will just have to wait a month and go back to the salon darn. I was hoping this would be a less expensive alternative for me.

Im very happy with this hair color. Im about 65% grey & it covered them! Plus, my hair felt softer after coloring with this product than anything I’ve used before. I used 7A. Initially it came out a light/medium brown. A little darker than planned, but I know it will fade over time. I also left it on 40 minutes b/c I have resistant greys. Will definately buy it again!

Dark ash blonde was rather dark. It's very shiny. I prefer it to permanent hair color as it is gentler on the scalp and fades a tiny bit with each wash. I suppose it will wash out eventually if you don't like the color. I think the ash colors are supposed to suppress red tones. This one looks like medium brown with gold tones.