365 by Whole Foods Market, Coffee Instant, 3.5 Ounce

if you follow the coffee to water proportions correctly i.e. 1 tsp to 250 ml, then this tastes and feels like drip coffee. because it is not in powder form, you can still feel the oiliness as you would with drip coffee. not bitter at all. has a good kick. my partner's a heavy coffee drinker and he couldn't tell this was instant coffee.

Good taste! I keep in freezer for company!

I literally did a taste test, comparing this coffee with a local store brand. The 365 Whole Foods brand was clearly such a great flavor, that I’ve never bought any other brand of instant coffee ever since. It’s 100% Arabica beans, Vienna Roast.

Fairly priced and excellent taste (for instant coffee). 'nuff said. :)

I ordered this after reading the positive reviews and being somewhat chronically disappointed with the poor instant coffee choices in Canada, they are all pretty bland and some downright awful naming no names. In desperate need of a good instant coffee I ordered this one. Its ok, not brilliant, but does have a better more mellow taste than the usual instant coffees and very little aftertaste - in my opinion no way as good as the Douwe Egberts, Cafe Noir etc that one can get in Europe, but it will do if you are looking for a hot coffee. I wouldn’t say it is perfect, and I don’t think its worth ordering it on a regular subscription, I also think one would get bored of it quite quickly and there is nothing that special in the taste either.