What is L’Oreal Preference haircolor?

Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

What has changed with the new formula?

New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?

Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

Which L’Oreal Preference shade should I choose?

There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

What should I use to maintain my hair color?

To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

Fully operational. Shipping worldwide, on schedule.Duty & taxes paid at delivery

Help Track order

Account Cart

Fully operational. Shipping worldwide, on schedule.Duty & taxes paid at delivery

Help Track order

Account Cart

L'Oreal Paris Superior Preference Luminous Fade Challenging Permanent Hair Color Up to 9 Weeks Shine Dark Brown 4 Hair Dye Kit 1 Piece

L'Oreal Paris Superior Preference Luminous Fade Challenging Permanent Hair Color Up to 9 Weeks Shine Dark Brown 4 Hair Dye Kit 1 Piece

Product ID: 724811788

Details

Brand
L'Oreal Paris
Color
04 dark brown
Hair Type
All
Item Form
Cream
Material Feature
Compostable
Material Type Free
Ammonia Free

⏳Up to 9 weeks fade-resistant color

🌟Vitamin E & UV filter infused conditioner

💧Non-drip gel formula for precise application

Buy anything from 5,000+ international stores. One checkout price. No surprise fees. Join 2M+ shoppers on Desertcart.

35842CFA

Duties & taxes included

In stock

Sold byAmazon SenegalDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to Senegal.

Secure transaction

Description

✨ Own your glow-up with fade-defying, salon-worthy color at home!

LONG LASTING BRILLIANCE - Experience rich, vibrant dark brown color that stays flawless for up to 9 weeks—no fading, just stunning shine.
GRAY COVERAGE MEETS STYLE - Effectively covers gray hair while delivering luminous, multi-dimensional color that turns heads and sparks compliments.
SALON QUALITY CONDITIONING - Infused with Vitamin E and UV filters, the Shine Protect Conditioner locks in color while leaving hair silky, bouncy, and frizz-free.
COMPLETE AT HOME TRANSFORMATION - All-in-one kit includes color gel, developer cream, conditioner, gloves, and easy instructions—professional results without the salon price.
PRECISION APPLICATION ZERO MESS - Our innovative non-drip gel formula ensures smooth, controlled coverage without the hassle or spills.

L'Oreal Paris Superior Preference Dark Brown Hair Color Kit delivers a rich, permanent hair color that lasts up to 9 weeks with superior gray coverage. Featuring a non-drip gel formula for precise application and a Vitamin E & UV filter infused Shine Protect Conditioner, it ensures vibrant, shiny, and conditioned hair. This all-in-one kit offers professional salon results in the comfort of your home, perfect for millennials seeking effortless style and confidence.

Specifications

ASIN	B000RDLAIG
ASIN	B000RDLAIG
Batteries	1 AAA batteries required.
Brand Name	L'Oreal Paris
Color	04 dark brown
Container Type	Box
Customer Reviews	4.5 4.5 out of 5 stars (665)
Date First Available	December 29, 2011
Full Cure Time	3E+1 Minutes
Global Trade Identification Number	00071249253038, 00885158775211
Hair Color Permanence	Permanent
Hair Type	All
Is Discontinued By Manufacturer	No
Item Form	Cream
Item Weight	3.2 Ounces
Item model number	071249253038
Manufacturer	ロレアルプロフェッショナル(L'OREAL PROFESSIONNEL)
Manufacturer	ロレアルプロフェッショナル(L'OREAL PROFESSIONNEL)
Manufacturer Part Number	FPS-172665
Material Features	Compostable
Material Type Free	Ammonia Free
Model Number	071249253038
Number of Items	1
Product Benefits	Hair Coloring
Product Dimensions	6.1 x 9.14 x 15.75 cm; 90.72 g
Recommended Uses For Product	Softens
Suitable Hair Color	All Hair Colors
UPC	885158775211 071249253038
Unit Count	1 Count

Common Questions

Are the products genuine and authentic?+

Yes, all products are sourced directly from authorized retailers in the US, UK, UAE and India. We maintain strict quality control processes and verify each product before shipping. All items come with applicable manufacturer warranties and are covered by our standard return policy.

How long does delivery take and is it reliable?+

Delivery times vary by destination country, typically ranging from 3-9 business days. Each order is fully trackable through our system. We handle all customs clearance and use reliable courier partners for last-mile delivery. You'll receive regular updates about your order status via email and our app.

What is Desertcart? Is it safe to order from?+

Desertcart is an international e-commerce platform operating since 2014. We securely process thousands of orders globally each day. Every product goes through our quality verification process before delivery, and we provide end-to-end order tracking, 24/7 customer support, and a comprehensive returns policy to ensure a safe shopping experience.

How is product pricing calculated?+

Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

Trustpilot

TrustScore 4.5 | 7,300+ reviews

Vikram D.

The MOLLE sheath is of exceptional quality. Very happy with my purchase.

2 weeks ago

Abdullah B.

Great price for an authentic product. Fast international shipping too!

3 weeks ago

View all Trustpilot reviews

Shop Global, Save with Desertcart

Value for Money

Competitive prices on a vast range of products

Shop Globally

Serving millions of shoppers across more than 100 countries

Enhanced Protection

Trusted payment options loved by worldwide shoppers

Customer Assurance

Trusted payment options loved by worldwide shoppers.

Desertcart App

Shop on the go, anytime, anywhere.