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💥 Elevate your hair game with strength and shine that won’t quit!
Pureology Strength Cure Shampoo is a concentrated, sulphate-free, vegan formula designed specifically for damaged, colour-treated hair. Powered by Astra-Repair technology with Keravis and Astaxanthin, it strengthens hair strands, reduces breakage, and protects colour vibrancy. Infused with a fresh scent of raspberry, peach, and water flowers, it delivers a gentle yet effective cleanse that leaves hair nourished, flexible, and visibly healthier.

















| ASIN | B0891843GD |
| Active Ingredients | Amino Acid, Citric Acid, Lactic Acid |
| Age Range Description | Adult |
| Age range (description) | Adult |
| Benefits | Concentrated fortifying shampoo that gently cleanses, reduces breakage, and protects colour vibrancy. |
| Best Sellers Rank | 5,450 in Beauty ( See Top 100 in Beauty ) 247 in Shampoos (Beauty) |
| Brand | PUREOLOGY |
| Brand Name | PUREOLOGY |
| Collection Name | Strength Cure |
| Country Of Origin | USA |
| Customer Reviews | 4.5 out of 5 stars 6,572 Reviews |
| Global Trade Identification Number | 00884486436917 |
| Hair Type | All, Color Treated, Damaged |
| Hair type | All, Color Treated, Damaged |
| Item Dimensions | 42 x 64 x 184 millimetres |
| Item Form | Liquid |
| Item Weight | 322 Milligrams |
| Item form | Liquid |
| Liquid Volume | 266 Millilitres |
| Manufacturer | Pureology |
| Manufacturer Part Number | P1861700 |
| Material Type Free | Sulphate Free |
| Model Number | P1861700 |
| Number of Items | 1 |
| Other Special Features of the Product | Cleansing, Strengthening, Sulphate Free, Vegan |
| Package Size Name | Full Size |
| Recommended Uses For Product | Apply to wet hair, lather, and rinse. Follow with Strength Cure Conditioner for best results. |
| Scent | Peach, Raspberry, Water Flowers |
| Scent Name | Peach, Raspberry, Water Flowers |
| Suitable Hair Colour | All Hair Colours |
| UPC | 884486436917 |
| Unit Count | 266.0 millilitre |
C**I
Best shampoo for dry, damaged, frizzy hair.
What fabulous shampoo. I have fine, frizzy, very damaged hair and was worried this would dry it out even more. But the make has a good reputation, so I gave it a try. Well after just one wash my hair i am a convert. My hair felt amazing, so clean & it did not dry it out at all. I can now stop looking for the best shampoo for my hair because this is it. Will try the conditioner now.
A**R
Good quality stock
Strength cure fantastic feels amazing on my hair
J**M
Great quality
Such great quality - this formula is perfect. I have thick, long hair but i only need a small amount of this shampoo. It helps my scalp stay clean for a few days too. The scent is also very nice but very mild.
S**I
Perfect Shampoo
🌟 Amazing Sulfate-Free Shampoo! I’m genuinely so happy with this shampoo! I’ve always struggled with sulfate-free shampoos because they never lather well, and I’d end up feeling like my hair was still greasy and not properly clean. But this one completely surprised me — it’s actually really frothy, which I wasn’t expecting at all! It cleans the hair deeply without drying it out, and the scent is absolutely lovely — fresh but not overpowering. I have greasy roots and scalp, so I tested it by not washing my hair for three days after using it… and surprisingly, my scalp didn’t get greasy at all! Honestly, this shampoo exceeded my expectations. I 100% recommend it, especially if you’ve struggled with other sulfate-free options that didn’t clean properly. This one really does the job — and does it well!
S**E
Probably not best for every day use
I bought this as my hair is fried, dead and thin and gets oily easily At first I was using this every other day and although it was great at first, it made my hair greasier, so Ive started using it once a week and the rest of the week using normal shampoo/conditioner. I suppose it depends on your hair type, but I'd recommend using this weekly rather than daily
N**T
Expensive but worth it
I am the type of person who uses generic cheap shampoos from supermarkets. This was my first time using an expensive shampoo. I must say it makes my hair super soft. I wish it was on sale more often
V**N
Fantastic shampoo
Fantastic Shampoo I use both shampoo and conditioner together and I get a fantastic result my hair feels and looks so shiny.
A**A
Best shampoo I've ever used (fine oily hair)
This makes my scalp feel so incredibly clean. I put half a teaspoon worth of shampoo in my hand and gently spread it onto both hands and then apply it to my scalp in sections and then massage gently for a few minutes. I always use it twice and focus only on my scalp. The best results come when you really massage it in and take your time. Don't add water to lather, the way it works is it has surfactant which sticks to the oil and the other sticks to water so you need it to be in contact with the oil in your scalp for best result.
K**A
Favrouite product
My favrouite all time product. I always come back to the Pureology Strength Cure Shampoo and conditioner. It is highly concentrated so you don’t need a lot which means they last for longer.
J**K
My new favourite shampoo
This shampoo is fantastic. I tried it after seeing it recommended by a hair expert on social media and can confirm that it smells great, cleans my scalp really well and doesn’t dry out my hair - my hair is soft and feels stronger since I’ve been using this.
S**I
Favorite clarifying shampoo
i alternate between this and ouai as a clarifying shampoo. It’s great, and it smells wonderful.
E**Y
A year later...and still my go-to
I’ve been using this shampoo for over a year now, and it’s one of the few products I’ve actually stuck with. My hair feels consistently stronger, softer, and much more manageable without ever feeling heavy or weighed down. It cleans really well while still keeping my hair hydrated, which is important for me since dryness can be an issue. Over time, I’ve noticed less breakage and an overall healthier look and feel. It’s gentle enough for regular use, and the light, clean scent is a nice bonus. A little goes a long way, so it lasts, and for me, it’s been worth every penny. Definitely a staple in my routine.
D**O
Capelli più forti e morbidi fin dai primi utilizzi
Pureology Strength Cure Shampoo lascia i capelli puliti, morbidi e visibilmente più forti. Fa una buona schiuma, ha una profumazione gradevole e aiuta a ridurre la sensazione di capelli fragili o danneggiati. Ne basta una piccola quantità per ottenere un ottimo risultato, quindi dura a lungo. Prodotto di qualità che vale l’investimento. Consigliato!
Trustpilot
2 weeks ago
3 days ago