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💥 Strengthen, protect, and glow—because your hair deserves the VIP treatment.
Pureology Strength Cure Shampoo is a vegan, sulphate-free formula designed to gently cleanse and fortify damaged, colour-treated hair. Powered by Keravis and Astaxanthin, it reduces breakage and split ends while locking in vibrant colour. Suitable for all hair textures and daily use, it combines effective repair with eco-conscious packaging and a luxurious fruity floral scent.

















| Asin | B0891843GD |
| Best Sellers Rank | 176 in Shampoos (Beauty) |
| Country Of Origin | USA |
| Date First Available | 1 Jun. 2020 |
| Item Model Number | P1861700 |
| Manufacturer | Pureology |
| Product Dimensions | 4.22 x 6.37 x 18.42 cm; 0.32 g |
User
Best shampoo for dry, damaged, frizzy hair.
What fabulous shampoo. I have fine, frizzy, very damaged hair and was worried this would dry it out even more. But the make has a good reputation, so I gave it a try. Well after just one wash my hair i am a convert. My hair felt amazing, so clean & it did not dry it out at all. I can now stop looking for the best shampoo for my hair because this is it. Will try the conditioner now.
User
Great quality
Such great quality - this formula is perfect. I have thick, long hair but i only need a small amount of this shampoo. It helps my scalp stay clean for a few days too. The scent is also very nice but very mild.
User
Perfect Shampoo
🌟 Amazing Sulfate-Free Shampoo!I’m genuinely so happy with this shampoo! I’ve always struggled with sulfate-free shampoos because they never lather well, and I’d end up feeling like my hair was still greasy and not properly clean. But this one completely surprised me — it’s actually really frothy, which I wasn’t expecting at all!It cleans the hair deeply without drying it out, and the scent is absolutely lovely — fresh but not overpowering. I have greasy roots and scalp, so I tested it by not washing my hair for three days after using it… and surprisingly, my scalp didn’t get greasy at all!Honestly, this shampoo exceeded my expectations. I 100% recommend it, especially if you’ve struggled with other sulfate-free options that didn’t clean properly. This one really does the job — and does it well!
User
Good quality stock
Strength cure fantastic feels amazing on my hair
User
Probably not best for every day use
I bought this as my hair is fried, dead and thin and gets oily easilyAt first I was using this every other day and although it was great at first, it made my hair greasier, so Ive started using it once a week and the rest of the week using normal shampoo/conditioner.I suppose it depends on your hair type, but I'd recommend using this weekly rather than daily
User
Best sulphate free shampoo by a mile
So happy I’ve found this product - been through so many sulphate free shampoos & conditioners and this is the best by far - definitely worth the price tag.Doesn’t weight down my natural fine thin hair and also makes my extensions feel amazing and keeps them in great condition. I have had multiple compliments on the condition of my hair since using this set plus their 21 benefits spray. Expensive but definitely feel like the products are worth the money!My only con would be that the sweet smell (raspberry and peach I believe) is quite overpowering the first day or so after washing my hair - however this is of course down to personal preference and I’m not a huge fan of sweet smells!
User
Best shampoo I've ever used (fine oily hair)
This makes my scalp feel so incredibly clean.I put half a teaspoon worth of shampoo in my hand and gently spread it onto both hands and then apply it to my scalp in sections and then massage gently for a few minutes. I always use it twice and focus only on my scalp. The best results come when you really massage it in and take your time.Don't add water to lather, the way it works is it has surfactant which sticks to the oil and the other sticks to water so you need it to be in contact with the oil in your scalp for best result.
User
Consider buying
Works but a bit expensive , still ok
User
Favrouite product
My favrouite all time product. I always come back to the Pureology Strength Cure Shampoo and conditioner. It is highly concentrated so you don’t need a lot which means they last for longer.
User
Favorite clarifying shampoo
i alternate between this and ouai as a clarifying shampoo. It’s great, and it smells wonderful.
User
A year later...and still my go-to
I’ve been using this shampoo for over a year now, and it’s one of the few products I’ve actually stuck with. My hair feels consistently stronger, softer, and much more manageable without ever feeling heavy or weighed down.It cleans really well while still keeping my hair hydrated, which is important for me since dryness can be an issue. Over time, I’ve noticed less breakage and an overall healthier look and feel. It’s gentle enough for regular use, and the light, clean scent is a nice bonus.A little goes a long way, so it lasts, and for me, it’s been worth every penny. Definitely a staple in my routine.
User
Capelli più forti e morbidi fin dai primi utilizzi
Pureology Strength Cure Shampoo lascia i capelli puliti, morbidi e visibilmente più forti. Fa una buona schiuma, ha una profumazione gradevole e aiuta a ridurre la sensazione di capelli fragili o danneggiati. Ne basta una piccola quantità per ottenere un ottimo risultato, quindi dura a lungo. Prodotto di qualità che vale l’investimento. Consigliato!
User
…
Great product
Trustpilot
2 months ago
2 weeks ago